Ironmark Blog | Inbound Marketing

5 Ways to Design an Effective Email

Posted by Olivia Tagye

Though our inboxes are often full, email marketing remains a powerful tool for businesses to connect with their audience. However, sending an effective email involves more ...

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Topics: Digital Marketing, Inbound Marketing, Email Marketing

Boosting the Impact of Your One-Person Marketing Team with an Agency Partner

Posted by Lynne Kingsley

The one-person marketing department is the role-model of motivation, skill, and sheer determination. We know that being a solo marketer is a huge responsibility, as it ...

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Topics: Quick Tips, ROI, Inbound Marketing, Multi-Unit Marketing, Reporting and Tracking

A Guide to Combining Traditional Print and Digital Marketing

Posted by Don Clark

When considering how to integrate digital and print marketing, focus on a strategy that capitalizes on the unique advantages of each medium, while creating synergy across all ...

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Topics: Direct Mail, Print Marketing, Quick Tips, Digital Marketing, Inbound Marketing, Strategy

5 Ways To Market A Service-Based Business You May Not Have Considered - But Definitely Should

Posted by Don Clark

Service based businesses face an abundance of competitors and options when marketing to new customers. While there is a lot of interesting advice available, it's important to ...

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Topics: Direct Mail, Beginner Tips, Inbound Marketing, Strategy

5 Key Touchpoints You May Be Overlooking in Property Management Marketing

Posted by Chanel Bostic

The path a potential renter follows in their apartment search is never a straight line. Their research involves dozens of digital touchpoints, and prospects are finding ...

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Topics: Account Based Marketing, Inbound Marketing

Loom vs. Vidyard: Which Platform is Better for Explainer Videos?

Posted by Brianne Roth

When it comes to video creation for marketing, it can often be difficult to choose the right platform for your needs. Every platform tends to excel in one video format above ...

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Topics: Digital Marketing, Inbound Marketing, Video Marketing