Ironmark Blog | Inbound Marketing

Beyond Your Blog: Content That Boosts Your Engagement

Posted by Chris McCready

How do you keep your desired audience engaged without depending entirely on blogs? If your content marketing strategy solely focuses on blogs for consumer engagement and ...

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Topics: Digital Marketing, Inbound Marketing

Loom vs. Vidyard: Which Platform is Better for Explainer Videos?

Posted by Lynne Kingsley

[Updated for 2021] When it comes to video creation for marketing, it can often be difficult to choose the right platform for your needs. Every platform tends to excel in one ...

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Topics: Digital Marketing, Inbound Marketing, Video Marketing

Drive Traffic with Blog Posts That Answer Questions

Posted by Lynne Kingsley

People don’t care about your company (or your content), they care about their own problems. Yet time and time again, I see companies blogging about their company news and ...

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Topics: Inbound Marketing

Buyer Persona Interviews: Asking the Right Questions

Posted by Chris McCready

Let's be honest - it's impossible to know every one of your customers on a personal level. People are dynamic, so the process of classifying them can be long, drawn out, and ...

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Topics: Quick Tips, Inbound Marketing

How Customer Service is Actually Marketing

Posted by Lynne Kingsley

How much thought do you put into your company's customer service? Every single employee is a representative of your company. Each employee-customer interaction reflects the ...

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Topics: Inbound Marketing

The Power of Aligning Your Marketing and Sales Teams

Posted by Lynne Kingsley

By their very nature, sales and marketing people are like oil and water. Sales people can talk fast, go with the flow, and are ready for any curveball. Marketing people are ...

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Topics: Inbound Marketing, Sales