Ironmark Blog | Inbound Marketing

Loom vs. Vidyard: Which Platform is Better for Explainer Videos?

Posted by Brianne Roth

When it comes to video creation for marketing, it can often be difficult to choose the right platform for your needs. Every platform tends to excel in one video format above ...

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Topics: Digital Marketing, Inbound Marketing, Video Marketing

Employee Picks: 9 Best Marketing Campaigns of 2021

Posted by Lynne Kingsley

We’ve seen quite a few great marketing campaigns in 2021. Ones to make us laugh, cry, and feel all the emotions in between....

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Topics: Digital Marketing, Inbound Marketing, Video Marketing

Apple iOS 15: How Email Marketing Will Change

Posted by Heather Pruitt

Many marketers feared the worst when news of Apple’s iOS 15 updates began circulating. Would it mean the end of email marketing as we know it? As it turns out, that’s not the ...

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Topics: Digital Marketing, Inbound Marketing

Beyond Your Blog: Content That Boosts Your Engagement

Posted by Chris McCready

How do you keep your desired audience engaged without depending entirely on blogs? If your content marketing strategy solely focuses on blogs for consumer engagement and ...

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Topics: Digital Marketing, Inbound Marketing

Drive Traffic with Blog Posts That Answer Questions

Posted by Lynne Kingsley

People don’t care about your company (or your content), they care about their own problems. Yet time and time again, I see companies blogging about their company news and ...

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Topics: Inbound Marketing

Buyer Persona Interviews: Asking the Right Questions

Posted by Chris McCready

Let's be honest - it's impossible to know every one of your customers on a personal level. People are dynamic, so the process of classifying them can be long, drawn out, and ...

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Topics: Quick Tips, Inbound Marketing