Ironmark Blog | Reporting and Tracking

Boosting the Impact of Your One-Person Marketing Team with an Agency Partner

Posted by Lynne Kingsley

The one-person marketing department is the role-model of motivation, skill, and sheer determination. We know that being a solo marketer is a huge responsibility, as it ...

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Topics: Quick Tips, ROI, Inbound Marketing, Multi-Unit Marketing, Reporting and Tracking

Prove ROI and ROAS with These 12 Digital Marketing KPIs

Posted by Chris McCready

Proving return on investment (ROI) and return on advertising spend (ROAS) is the holy grail for marketers. Many of us remember the days where we were all making our best ...

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Topics: Quick Tips, Digital Marketing, Reporting and Tracking