Ironmark Blog

6 Marketing Metrics Your Boss Needs to Know Now

Posted by Katja Sertl

In the blink-and-you’ll-miss-it world of marketing, it’s easy to get caught up in the latest trends, shiny new tools, and creative campaigns. But when it comes down to it, ...

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Topics: Digital Marketing, Beginner Tips, Reporting and Tracking

Revive Your Direct Mail Campaigns With These FAQs

Posted by Scott Kravitz

Sometimes we want to step away from our screens, kick back with a magazine, and become immersed in something tangible. Yes, the digital world is prevalent and powerful, and ...

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Topics: Direct Mail, Print Marketing, Quick Tips

Drive Franchise Foot Traffic with Predictive Analytics

Posted by Matt Herndon

As franchise marketing evolves at a record pace, staying ahead of the competition isn't just about having the best product or the most efficient service; it's about knowing ...

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Topics: Predictive Analytics Tools, Franchise Digital Marketing, Franchise Marketing, Predictive Analytics for Marketing

New Year, New Swag

Posted by John Lamon

It may seem far away, but in the promo world, January is right around the corner. And as the new year approaches, companies everywhere begin to think about how they can kick ...

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Topics: Conference Swag, Inexpensive Promotional Items, Unique Promotional Items, Best Conference Swag

Wide-Format Products to Make Your Franchise Shine

Posted by Garner Leidy

Standing out from the competition is key, especially when the competition is other franchises. One of the most effective ways to make your franchise shine is through ...

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Topics: Print Marketing, Wide Format

Crush Your Campaigns With Show-Stopping Ad Creative

Posted by Sarah Davis

In the bustling marketplace of ideas where attention spans are shorter than a TikTok video (and getting shorter by the second), crafting ad creative that truly stands out is ...

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Topics: Ad Creative, Marketing Creative, Advertising Creative, Visual Content