Ironmark Blog

Feb 19, 2024

Untangling the Marketing Supply Chain in 2024

Posted by Lynne Kingsley
When your marketing projects get messy, you have two options: spend precious time untangling, or give up and grab the scissors. As companies evolve their logistics to meet ...
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Topics: Print Marketing, Digital Marketing, Strategy

Feb 13, 2024

Direct Mail Vs. Email Marketing: The Answer Might Surprise You

Posted by Chris McCready
When considering the direct mail vs. email marketing strategy question, there are excellent reasons to deploy each. Yet this fight has a clear winner. And guess what? It’s ...
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Topics: Direct Mail, Email Marketing, email marketing strategy, direct mail vs email

Feb 06, 2024

How To Write an Email Subject Line that Doesn’t Suck

Posted by Reid Broendel
[UPDATED FOR 2024] Here you are! You’re ready to promote a webinar, keep customers updated with a newsletter, or invite contacts to a conference. All you need is for people ...
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Topics: Digital Marketing

Feb 02, 2024

15 Black History Month Facts to Share on Social

Posted by Michele Haltmeyer
[UPDATED FOR 2024] February is here, which means it’s Black History Month....
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Topics: Social Media Marketing

Jan 30, 2024

The Future of Organic Search: AI Takes Center Stage (but Still Needs Humans)

Posted by Don Clark
Although search engines like Google have relied on AI as a key component of organic search results for years, the recent advancements in large language models (LLMs) has an ...
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Topics: organic search, paid vs organic search

Jan 16, 2024

How to Set Up Print-Ready Files Like A Pro

Posted by Garner Leidy
It’s just one button, but it can strike fear into the hearts of marketers everywhere—the send button. Whether you’re sending a digital print file to commercial printers for a ...
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Topics: Print File, Print-Ready, Commercial Printers