Ironmark Blog

Jun 19, 2024

Using AI Powered Data as an Alternative to Third-Party Cookies

Posted by Sean Johnson
In the fast-moving, ever-evolving story of digital marketing, the impending demise of third-party cookies has sparked a significant shift in how marketers are approaching ...
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Topics: Predictive Analytics, Predictive Analytics Tools, Third-Party Cookies

Mar 25, 2024

Boosting Direct Mail ROI with Predictive Analytics Tools

Posted by Lynne Kingsley
In 2024, direct mail solutions remain a powerful tool for undermanned marketers to reach their targeted audience effectively. In addition to email marketing, direct mail ...
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Topics: Direct Mail Solutions, Predictive Analytics, Predictive Analytics Tools