Ironmark Blog

Jun 19, 2024

Using AI Powered Data as an Alternative to Third-Party Cookies

Posted by Sean Johnson
In the fast-moving, ever-evolving story of digital marketing, the impending demise of third-party cookies has sparked a significant shift in how marketers are approaching ...
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Topics: Predictive Analytics, Predictive Analytics Tools, Third-Party Cookies

May 06, 2024

Ironmark Adds Predictive Analytics and SOC 2 Compliance With Dual Acquisition

Posted by Lynne Kingsley
Ironmark’s mission is to help our clients grow by removing complexity across the marketing supply chain. One of the ways we have achieved this over the last 65+ years is by ...
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Topics: Ironmark News, Press Release, Predictive Analytics

Mar 25, 2024

Boosting Direct Mail ROI with Predictive Analytics Tools

Posted by Lynne Kingsley
In 2024, direct mail solutions remain a powerful tool for undermanned marketers to reach their targeted audience effectively. In addition to email marketing, direct mail ...
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Topics: Direct Mail Solutions, Predictive Analytics, Predictive Analytics Tools