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Ironmark Blog
Mar 14, 2023

5 Ways To Market A Service-Based Business You May Not Have Considered - But Definitely Should

Posted by Don Clark
Service based businesses face an abundance of competitors and options when marketing to new customers. While there is a lot of interesting advice available, it's important to ...
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Topics: Direct Mail, Beginner Tips, Inbound Marketing, Strategy

Aug 08, 2022

What Is a Multi-Touch Campaign and Why Do You Need One?

Posted by Lynne Kingsley
With the advent of digital communication and the rise of social media, the buying process has transformed significantly. Long gone are the days when you had to leave your ...
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Topics: Beginner Tips

Apr 06, 2022

How to Write a Creative Brief

Posted by Steve Norwood
The best way to help your designer start a creative project is to give them a clear understanding of the purpose of the project, background, intended audience and ...
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Topics: Design, Beginner Tips, Creative

Feb 24, 2022

Digital vs. Offset Printing: How You Can Save Time & Money

Posted by Lynne Kingsley
The best approach to deciding whether to use digital printing or offset printing is to analyze the nuances of your print project. In many cases, if you are printing less than ...
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Topics: Print Marketing, Beginner Tips

Dec 16, 2021

What Is a Native File?

Posted by Matthew Menter
Have you ever gone to save a file you’ve been working on and felt overwhelmed by having to choose which file format you save it in? Or did you not know which one was best? Or ...
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Topics: Quick Tips, Beginner Tips

Nov 18, 2021

Setting SMART Goals in Your 2022 Marketing Plan

Posted by Lynne Kingsley
Before you know it, we’ll be in 2022. In preparation for the new year, it's time to put together your marketing goals! Having trouble setting up the right goals for your ...
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Topics: Quick Tips, Beginner Tips

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