Ironmark Blog | Don Clark

Don Clark

Don brings over 15 years of digital marketing strategy and website development experience to Ironmark. With his background as a journalist and business owner, Don loves the challenge of getting to know a client’s unique situation and engineering a plan for meaningful results.

Recent Posts

The Future of Organic Search: AI Takes Center Stage (but Still Needs Humans)

Posted by Don Clark

Although search engines like Google have relied on AI as a key component of organic search results for years, the recent advancements in large language models (LLMs) has an ...

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Topics: organic search, paid vs organic search

A Guide to Combining Traditional Print and Digital Marketing

Posted by Don Clark

When considering how to integrate digital and print marketing, focus on a strategy that capitalizes on the unique advantages of each medium, while creating synergy across all ...

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Topics: Direct Mail, Print Marketing, Quick Tips, Digital Marketing, Inbound Marketing, Strategy

7 Digital Marketing Predictions From 2017 - Did They Come True?

Posted by Don Clark

[Updated for 2023] HERE ARE 7 PREDICTIONS WE MADE IN 2017 - DID THEY AGE WELL? BIG DATA ACCOUNTABILITY NATIVE ADS AUGMENTED REALITY VIDEO INFLUENCER MARKETING MOBILE READY TO ...

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Topics: Digital Marketing

5 Ways To Market A Service-Based Business You May Not Have Considered - But Definitely Should

Posted by Don Clark

Service based businesses face an abundance of competitors and options when marketing to new customers. While there is a lot of interesting advice available, it's important to ...

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Topics: Direct Mail, Beginner Tips, Inbound Marketing, Strategy

Biggest 2023 Changes in Digital Paid Media

Posted by Don Clark

[Updated for 2023]...

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Topics: Digital Marketing

6 Surefire Signs That You Should Redesign Your Website

Posted by Don Clark

[Updated for 2022] In most cases, your business website is the first point of contact between you and your existing, as well as prospective, clients. Sites that allow easy ...

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Topics: Web Development, Web Design