Ironmark Blog | Don Clark

Don Clark

Don brings over 15 years of digital marketing strategy and website development experience to Ironmark. With his background as a journalist and business owner, Don loves the challenge of getting to know a client’s unique situation and engineering a plan for meaningful results.

Recent Posts

A Guide to Combining Traditional Print and Digital Marketing

Posted by Don Clark

Two plus two equals ten when you combine traditional print and digital marketing. When considering how to integrate the two, it’s important to focus on a strategy that ...

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Topics: Direct Mail, Print Marketing, Quick Tips, Digital Marketing, Inbound Marketing, Strategy

Top Trending Lead Funnel Strategies for 2024

Posted by Don Clark

Maintaining a full sales pipeline is key to any business’ success. At Ironmark, we believe it’s important to understand the “Buyers’ Journey” from the first point of contact ...

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Topics: lead funnel, conversion path, lead generation tools

The Future of Organic Search: AI Takes Center Stage (but Still Needs Humans)

Posted by Don Clark

Although search engines like Google have relied on AI as a key component of organic search results for years, the recent advancements in large language models (LLMs) has an ...

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Topics: organic search, paid vs organic search

7 Digital Marketing Predictions From 2017 - Did They Come True?

Posted by Don Clark

[Updated for 2023] HERE ARE 7 PREDICTIONS WE MADE IN 2017 - DID THEY AGE WELL? BIG DATA ACCOUNTABILITY NATIVE ADS AUGMENTED REALITY VIDEO INFLUENCER MARKETING MOBILE READY TO ...

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Topics: Digital Marketing

5 Ways To Market A Service-Based Business You May Not Have Considered - But Definitely Should

Posted by Don Clark

Service based businesses face an abundance of competitors and options when marketing to new customers. While there is a lot of interesting advice available, it's important to ...

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Topics: Direct Mail, Beginner Tips, Inbound Marketing, Strategy

Biggest 2023 Changes in Digital Paid Media

Posted by Don Clark

[Updated for 2023]...

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Topics: Digital Marketing