Ironmark Blog

Nov 18, 2021

Setting SMART Goals in Your 2022 Marketing Plan

Posted by Lynne Kingsley
Before you know it, we’ll be in 2022. In preparation for the new year, it's time to put together your marketing goals! Having trouble setting up the right goals for your ...
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Topics: Quick Tips, Beginner Tips

Nov 11, 2021

Coated vs. Uncoated Paper: When to Use (or Not Use) Each

Posted by Scott Kravitz
Are you working on a brochure, pamphlet or other print piece but have no clue about the right paper selection? If you’re trying to decide between coated and uncoated paper, ...
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Topics: Print Marketing, Quick Tips

Nov 01, 2021

14 Direct Mail Ideas Your Boss Will Love

Posted by Chris McCready
Reaching target audiences is crucial for marketers, and to effectively do so, many marketing strategists are utilizing direct mail. Contrary to what some believe, direct mail ...
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Topics: Direct Mail, Print Marketing, Quick Tips

Oct 28, 2021

Five Ways Online Ordering Portals Increase Profitability

Posted by Lynne Kingsley
Online ordering portals have a lot of names—digital storefronts, asset management solutions, brand central, web-to-print — but no matter what you call them, business ...
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Topics: Quick Tips, Web-to-Print

Oct 21, 2021

Can We Chat? Why Conversational Marketing Is Good For Business

Posted by Chris McCready
Imagine a customer has a question about your products or services and heads over to your website. A chat window pops up, and once they put in their information, they can type ...
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Topics: Quick Tips, Digital Marketing, Social Media Marketing

Aug 05, 2021

Our 7 Favorite SEO Tools to Boost Web Traffic

Posted by Miguel Hernandez
If you want to win the organic search game, your site won’t go anywhere without a top-notch SEO plan in place....
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Topics: Quick Tips, Digital Marketing