Ironmark Blog

Apr 28, 2022

FAQs for Direct Mail: Optimize Your Campaign

Posted by Matt Marzullo
We live in a time of digital clutter, and since many marketers have migrated to email and online advertising, mail is now a rarer delight to receive. Direct mail pays off, ...
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Topics: Direct Mail, Print Marketing, Quick Tips

Jan 18, 2022

You’ve Got a Print Ready File? Now What?

Posted by Chris McCready
Pushing “print” on a big job is always a little nerve-racking. Have you dotted all the “i’s” and crossed all the “t’s?” Is there a typo? An incorrect size? An incorrect file? ...
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Topics: Print Marketing, Quick Tips

Dec 20, 2021

How to Update Your Marketing Scorecard for 2022

Posted by Reid Broendel
What if you could see how your campaigns are doing to ensure you're meeting your KPIs (key performance indicators)? What if there was a way to instantly see the success of ...
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Topics: Quick Tips, Digital Marketing

Dec 16, 2021

What Is a Native File?

Posted by Matthew Menter
Have you ever gone to save a file you’ve been working on and felt overwhelmed by having to choose which file format you save it in? Or did you not know which one was best? Or ...
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Topics: Quick Tips, Beginner Tips

Nov 18, 2021

Setting SMART Goals in Your 2022 Marketing Plan

Posted by Lynne Kingsley
Before you know it, we’ll be in 2022. In preparation for the new year, it's time to put together your marketing goals! Having trouble setting up the right goals for your ...
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Topics: Quick Tips, Beginner Tips

Nov 11, 2021

Coated vs. Uncoated Paper: When to Use (or Not Use) Each

Posted by Scott Kravitz
Are you working on a brochure, pamphlet or other print piece but have no clue about the right paper selection? If you’re trying to decide between coated and uncoated paper, ...
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Topics: Print Marketing, Quick Tips