Ironmark Blog

Feb 19, 2024

Untangling the Marketing Supply Chain in 2024

Posted by Lynne Kingsley
When your marketing projects get messy, you have two options: spend precious time untangling, or give up and grab the scissors. As companies evolve their logistics to meet ...
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Topics: Print Marketing, Digital Marketing, Strategy

Dec 20, 2023

Dollars and Sense: Avoiding the 3 Costliest PPC Oversights

Posted by Jamie Czajkowski
Modern marketers are undoubtedly aware of the potential power of pay-per-click (PPC) advertising. As you consider the best ways to optimize your marketing budget for 2024, ...
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Topics: Digital Marketing, Strategy

Apr 18, 2023

Positioning Statement vs Value Proposition: The Key Differences

Posted by Lynne Kingsley
At a glance, a positioning statement and a value proposition might seem to be synonymous. In fact, these terms are defined in a wide variety of ways depending upon who you ...
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Topics: Strategy

Apr 07, 2023

A Guide to Combining Traditional Print and Digital Marketing

Posted by Don Clark
When considering how to integrate digital and print marketing, focus on a strategy that capitalizes on the unique advantages of each medium, while creating synergy across all ...
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Topics: Direct Mail, Print Marketing, Quick Tips, Digital Marketing, Inbound Marketing, Strategy

Mar 24, 2023

GPT Killed the SEO Star

Posted by Lynne Kingsley
[UPDATED FOR 2024]...
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Topics: Insider, Digital Marketing, SEO, Copywriting, Strategy, ChatGPT

Mar 14, 2023

5 Ways To Market A Service-Based Business You May Not Have Considered - But Definitely Should

Posted by Don Clark
Service based businesses face an abundance of competitors and options when marketing to new customers. While there is a lot of interesting advice available, it's important to ...
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Topics: Direct Mail, Beginner Tips, Inbound Marketing, Strategy