Ironmark Blog | Strategy

A Guide to Combining Traditional Print and Digital Marketing

Posted by Don Clark

Two plus two equals ten when you combine traditional print and digital marketing. When considering how to integrate the two, it’s important to focus on a strategy that ...

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Topics: Direct Mail, Print Marketing, Quick Tips, Digital Marketing, Inbound Marketing, Strategy

Untangling the Marketing Supply Chain in 2024

Posted by Lynne Kingsley

When your marketing projects get messy, you have two options: spend precious time untangling, or give up and grab the scissors. As companies evolve their logistics to meet ...

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Topics: Print Marketing, Digital Marketing, Strategy

Dollars and Sense: Avoiding the 3 Costliest PPC Oversights

Posted by Jamie Czajkowski

Modern marketers are undoubtedly aware of the potential power of pay-per-click (PPC) advertising. As you consider the best ways to optimize your marketing budget for 2024, ...

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Topics: Digital Marketing, Strategy

Positioning Statement vs Value Proposition: The Key Differences

Posted by Lynne Kingsley

At a glance, a positioning statement and a value proposition might seem to be synonymous. In fact, these terms are defined in a wide variety of ways depending upon who you ...

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Topics: Strategy

GPT Killed the SEO Star

Posted by Lynne Kingsley

[UPDATED FOR 2024]...

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Topics: Insider, Digital Marketing, SEO, Copywriting, Strategy, ChatGPT

5 Ways To Market A Service-Based Business You May Not Have Considered - But Definitely Should

Posted by Don Clark

Service based businesses face an abundance of competitors and options when marketing to new customers. While there is a lot of interesting advice available, it's important to ...

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Topics: Direct Mail, Beginner Tips, Inbound Marketing, Strategy