Ironmark Blog | Strategy

Positioning Statement vs Value Proposition: The Key Differences

Posted by Lynne Kingsley

At a glance, a positioning statement and a value proposition might seem to be synonymous. In fact, these terms are defined in a wide variety of ways depending upon who you ...

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Topics: Strategy

A Guide to Combining Traditional Print and Digital Marketing

Posted by Don Clark

When considering how to integrate digital and print marketing, focus on a strategy that capitalizes on the unique advantages of each medium, while creating synergy across all ...

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Topics: Direct Mail, Print Marketing, Quick Tips, Digital Marketing, Inbound Marketing, Strategy

GPT Killed the SEO Star

Posted by Lynne Kingsley

“My prompt into your avatar, we can’t undo, we've come too far.”...

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Topics: Insider, Digital Marketing, SEO, Copywriting, Strategy, ChatGPT

5 Ways To Market A Service-Based Business You May Not Have Considered - But Definitely Should

Posted by Don Clark

Service based businesses face an abundance of competitors and options when marketing to new customers. While there is a lot of interesting advice available, it's important to ...

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Topics: Direct Mail, Beginner Tips, Inbound Marketing, Strategy