Ironmark Blog | Strategy

Untangling the Marketing Supply Chain in 2024

Posted by Lynne Kingsley

When your marketing projects get messy, you have two options: spend precious time untangling, or give up and grab the scissors. As companies evolve their logistics to meet ...

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Topics: Print Marketing, Digital Marketing, Strategy

Dollars and Sense: Avoiding the 3 Costliest PPC Oversights

Posted by Jamie Czajkowski

Modern marketers are undoubtedly aware of the potential power of pay-per-click (PPC) advertising. As you consider the best ways to optimize your marketing budget for 2024, ...

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Topics: Digital Marketing, Strategy

Positioning Statement vs Value Proposition: The Key Differences

Posted by Lynne Kingsley

At a glance, a positioning statement and a value proposition might seem to be synonymous. In fact, these terms are defined in a wide variety of ways depending upon who you ...

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Topics: Strategy

A Guide to Combining Traditional Print and Digital Marketing

Posted by Don Clark

When considering how to integrate digital and print marketing, focus on a strategy that capitalizes on the unique advantages of each medium, while creating synergy across all ...

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Topics: Direct Mail, Print Marketing, Quick Tips, Digital Marketing, Inbound Marketing, Strategy

GPT Killed the SEO Star

Posted by Lynne Kingsley

[UPDATED FOR 2024]...

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Topics: Insider, Digital Marketing, SEO, Copywriting, Strategy, ChatGPT

5 Ways To Market A Service-Based Business You May Not Have Considered - But Definitely Should

Posted by Don Clark

Service based businesses face an abundance of competitors and options when marketing to new customers. While there is a lot of interesting advice available, it's important to ...

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Topics: Direct Mail, Beginner Tips, Inbound Marketing, Strategy