Ironmark Blog

May 17, 2024

A Guide to Combining Traditional Print and Digital Marketing

Posted by Don Clark
Two plus two equals ten when you combine traditional print and digital marketing. When considering how to integrate the two, it’s important to focus on a strategy that ...
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Topics: Direct Mail, Print Marketing, Quick Tips, Digital Marketing, Inbound Marketing, Strategy

Apr 25, 2024

5 Ways to Convert Customers with QR Codes

Posted by Reid Broendel
QR codes are back, and they’re big! During the height of the pandemic, they were a practical and useful way to convey more information for a “touchless” society. Menus, ...
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Topics: Print Marketing, QR Code Patch, free qr code scanner, Scan QR Code

Feb 20, 2024

Ironmark Breaks 100 on Printing Impressions’ Top 300

Posted by Matt Marzullo
[Updated for 2024]...
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Topics: Print Marketing, Ironmark News, Industry News

Feb 19, 2024

Untangling the Marketing Supply Chain in 2024

Posted by Lynne Kingsley
When your marketing projects get messy, you have two options: spend precious time untangling, or give up and grab the scissors. As companies evolve their logistics to meet ...
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Topics: Print Marketing, Digital Marketing, Strategy

Jan 10, 2024

Digital vs. Offset Printing: How You Can Save Time & Money

Posted by Scott Kravitz
[Updated for 2024] The best approach to deciding whether to use digital printing or offset printing is to analyze the nuances of your print project. In many cases, if you are ...
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Topics: Print Marketing, Beginner Tips

Dec 05, 2023

Setting Up Variable Data Printing for Personalization Perfection

Posted by Garner Leidy
[Updated for 2023] When it comes to printing, design, and data as a business, consistency and personalization are key. Imagine receiving two cards from two different ...
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Topics: Direct Mail, Print Marketing