Ironmark Blog

Dec 16, 2022

3 Ways Print Will Bring Awareness to Your Brand

Posted by Chris McCready
[Updated for 2022] Print should be your new best friend. It only brings your marketing efforts to a new level in creating everlasting impressions on your audiences. There ...
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Topics: Print Marketing, ROI

Nov 23, 2022

What is a Dieline in Packaging Design?

Posted by Hillary Reilly
If you’ve ever tried constructing a 3D object using a 2D drawing, you recognize that there is some skill involved. It can be difficult to fully visualize the finished product ...
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Topics: Print Marketing, Quick Tips, Printing Specialist

Nov 21, 2022

What Is Variable Data Printing, and Why Do You Need It?

Posted by Scott Kravitz
[Updated for 2022] Customized marketing campaigns increase engagement by speaking to a customer's unique wants and needs. What's more engaging, a generic mailer sent out to ...
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Topics: Print Marketing

Nov 14, 2022

Should I Start a Magazine for My Business?

Posted by Scott Kravitz
There is power in print. There is even more power in print when you create around your brand. A magazine, printed or digital, is an opportunity for you to create the ...
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Topics: Print Marketing, Quick Tips, Printing Specialist

Oct 06, 2022

8 Ways to Measure Print Advertising ROI

Posted by Lynne Kingsley
There is a reason why print is still an important component of advertising campaigns. Actually there are a few. Studies show that print ads convert more sales, are more ...
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Topics: Print Marketing, ROI

Sep 29, 2022

How to Calculate Book Spine Width

Posted by Garner Leidy
Even though we’re not supposed to judge a book by its cover, we do it all the time. Covers are our first impressions, and they give us a peek into the world we’re about to ...
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Topics: Design, Print Marketing, Print Finishing, Print Techniques