Ironmark Blog | Scott Kravitz

Scott Kravitz

As a graduate of RIT University and with over 25 years of experience, Scott Kravitz has been bringing his wealth of print knowledge to Ironmark since 2019. Kravitz manages Ironmark's sales representatives and provides alignment and communication between sales, marketing, clients, and production. With his charismatic personality and effective management skills, Kravitz leads strategic partnerships and increasing sales with new, emerging, and enterprise clients for Ironmark.

Recent Posts

What Is Variable Data Printing, and Why Do You Need It?

Posted by Scott Kravitz

[Updated for 2022] Customized marketing campaigns increase engagement by speaking to a customer's unique wants and needs. What's more engaging, a generic mailer sent out to ...

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Topics: Print Marketing

Should I Start a Magazine for My Business?

Posted by Scott Kravitz

There is power in print. There is even more power in print when you create around your brand. A magazine, printed or digital, is an opportunity for you to create the ...

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Topics: Print Marketing, Quick Tips, Printing Specialist

Braille Printing: How It Works

Posted by Scott Kravitz

Recently, Blindness Awareness Month reminded us how important it is to incorporate accessible reading materials in everything we do, since a significant number of people ...

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Topics: Quick Tips, Printing Specialist, Print Techniques

The Best Ways to Hang Your Custom Vinyl Banner

Posted by Scott Kravitz

You’ve seen it before—a perfectly good looking banner that was designed well but executed poorly—sagging from a fence post, looking frayed and forgotten. It’s not that it’s a ...

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Topics: Design, Product Placement

Aqueous Coating Versus UV Coating: Which Works Best?

Posted by Scott Kravitz

To coat or not to coat? That is the first question you might ask when preparing to print a brochure, invitation, catalog, postcard, menu, poster, or other printed piece. Not ...

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Topics: Print Finishing, Print Techniques

How Should You Follow Up on a Direct Mail Campaign?

Posted by Scott Kravitz

Think direct mail doesn’t work? Think again. Direct mail campaigns can be highly effective—if you know how to conduct them correctly. You wouldn’t run a TV commercial or ...

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Topics: Direct Mail, Digital Marketing