Ironmark Blog

Scott Kravitz

As a graduate of RIT University and with over 25 years of experience, Scott Kravitz has been bringing his wealth of print knowledge to Ironmark since 2019. Kravitz manages Ironmark's sales representatives and provides alignment and communication between sales, marketing, clients, and production. With his charismatic personality and effective management skills, Kravitz leads strategic partnerships and increasing sales with new, emerging, and enterprise clients for Ironmark.

Recent Posts

Oct 24, 2022

The Best Ways to Hang Your Custom Vinyl Banner

Posted by Scott Kravitz
You’ve seen it before—a perfectly good looking banner that was designed well but executed poorly—sagging from a fence post, looking frayed and forgotten. It’s not that it’s a ...
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Topics: Design, Product Placement

Sep 15, 2022

Aqueous Coating Versus UV Coating: Which Works Best?

Posted by Scott Kravitz
To coat or not to coat? That is the first question you might ask when preparing to print a brochure, invitation, catalog, postcard, menu, poster, or other printed piece. Not ...
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Topics: Print Finishing, Print Techniques

Sep 12, 2022

How Should You Follow Up on a Direct Mail Campaign?

Posted by Scott Kravitz
Think direct mail doesn’t work? Think again. Direct mail campaigns can be highly effective—if you know how to conduct them correctly. You wouldn’t run a TV commercial or ...
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Topics: Direct Mail, Digital Marketing

Aug 23, 2022

Unique Types of Signage

Posted by Scott Kravitz
If you’re looking for a sign, you won’t have to go far. They are everywhere—leading people to stores, helping them find their way around, and communicating safety, sales, and ...
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Topics: Digital Marketing, SEO, Google

Jul 29, 2022

What's In Ironmark's Marketing Closet? The Best Marketing Tools in Promo

Posted by Scott Kravitz
The human brain loves novelty. This world is constantly innovating, so there are a number of new and exciting branded products you can use to pique your prospects’ interest. ...
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Topics: Quick Tips, Print Finishing, Print Techniques

Jul 27, 2022

Breaking Down Large Format Material for Your Next Project

Posted by Scott Kravitz
Big signs are exciting. They’re eye-catching. They stop people in their tracks. And with the large variety of sign types and designs, the options are virtually endless. How ...
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Topics: Print Marketing, Web-to-Print, Print Techniques