Ironmark Blog

Jan 18, 2023

Your Guide to Scorecards and Dashboards: Campaign Performance

Posted by Chris McCready
[Updated for 2023] What if you could instantly view how your company is progressing toward its performance goals and the effectiveness of your marketing strategy? This is ...
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Topics: Digital Marketing

Dec 30, 2022

How to Update Your Marketing Scorecard for 2023

Posted by Lynne Kingsley
[Updated for 2023] What if you could see how your campaigns are doing to ensure you're meeting your KPIs (key performance indicators)? What if there was a way to instantly ...
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Topics: Quick Tips, Digital Marketing

Dec 20, 2022

Crediting Conversions: Using Attribution and the Customer Journey for the Full Picture

Posted by Ryan Lewis
ROI is always top of mind — understandably. We want to know where our money is going and what we’re getting in return for it. For many businesses, ROI is measured by lead ...
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Topics: Digital Marketing

Nov 28, 2022

Best Fonts for Digital Media

Posted by Steve Norwood
It’s a big task - finding the right font for your website, social media graphics, email campaigns, and any other digital assets you create. When choosing the best fonts for ...
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Topics: Design, Quick Tips, Digital Marketing

Nov 22, 2022

Tailoring Social Media Content for Different Platforms

Posted by Michele Haltmeyer
[Updated for 2022] Managing social media, for yourself or your clients, can be tough. It can be even tougher when you manage several profiles across multiple social media ...
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Topics: Digital Marketing, Social Media Marketing

Nov 03, 2022

The Rapidly Shifting Digital Landscape: What Are the Top 5 Marketing Trends for 2023?

Posted by Lynne Kingsley
Your business doesn't stay the same, and neither do the marketing channels, tools and technology available to help it reach its goals. Change is the one and only constant in ...
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Topics: Digital Marketing