Ironmark Blog | Digital Marketing

Which Comes First: Design or Copy?

Posted by Lynne Kingsley

Design and copy are the two pillars that form all high-quality, consistent marketing, and as the proverbial yin and yang of the marketing world, you can’t have one without ...

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Topics: Design, Print Marketing, Digital Marketing, Creative

The 7 Best Ways to Analyze Digital Marketing Data

Posted by Reid Broendel

As a marketer, analyzing digital marketing data is the best way to see if your digital marketing tactics are working and where you can improve. In order to properly analyze ...

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Topics: Digital Marketing, ROI

Employee Picks: 9 Best Marketing Campaigns of 2021

Posted by Lynne Kingsley

We’ve seen quite a few great marketing campaigns in 2021. Ones to make us laugh, cry, and feel all the emotions in between....

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Topics: Digital Marketing, Inbound Marketing, Video Marketing

How to Update Your Marketing Scorecard for 2022

Posted by Reid Broendel

What if you could see how your campaigns are doing to ensure you're meeting your KPIs (key performance indicators)? What if there was a way to instantly see the success of ...

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Topics: Quick Tips, Digital Marketing

Can We Chat? Why Conversational Marketing Is Good For Business

Posted by Chris McCready

Imagine a customer has a question about your products or services and heads over to your website. A chat window pops up, and once they put in their information, they can type ...

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Topics: Quick Tips, Digital Marketing, Social Media Marketing

Making Your Website Mobile-Friendly

Posted by Kate Harris

If you traveled back in time, to a year before 2015, you would see that the mobile browsing experience was far from enjoyable. Most websites were designed for desktop ...

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Topics: Web Development, Digital Marketing