Ironmark Blog | Digital Marketing (5)

How to Update Your Marketing Scorecard for 2023

Posted by Lynne Kingsley

[Updated for 2023] What if you could see how your campaigns are doing to ensure you're meeting your KPIs (key performance indicators)? What if there was a way to instantly ...

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Topics: Quick Tips, Digital Marketing

Crediting Conversions: Using Attribution and the Customer Journey for the Full Picture

Posted by Ryan Lewis

ROI is always top of mind — understandably. We want to know where our money is going and what we’re getting in return for it. For many businesses, ROI is measured by lead ...

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Topics: Digital Marketing

Best Fonts for Digital Media

Posted by Steve Norwood

It’s a big task - finding the right font for your website, social media graphics, email campaigns, and any other digital assets you create. When choosing the best fonts for ...

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Topics: Design, Quick Tips, Digital Marketing

The Rapidly Shifting Digital Landscape: What Are the Top 5 Marketing Trends for 2023?

Posted by Lynne Kingsley

Your business doesn't stay the same, and neither do the marketing channels, tools and technology available to help it reach its goals. Change is the one and only constant in ...

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Topics: Digital Marketing

Top Picks & Trends at HubSpot’s INBOUND 2022

Posted by Lynne Kingsley

Over 60,000 people attended INBOUND 2022 virtually and in-person at the Boston Convention and Exhibition Center. INBOUND is the go-to event for anyone who is serious about ...

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Topics: Digital Marketing

Why Health Care Digital Marketing is Vital

Posted by Lynne Kingsley

When people don’t feel well, they want to know what’s wrong and what they should do to get better. And in the quest to feel better, these days people turn to the internet to ...

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Topics: Digital Marketing