Ironmark Blog | Chris McCready

Chris McCready

Chris McCready directs strategy and implementation for Ironmark’s digital marketing clients. Her 15 years of experience within a variety of agencies across the country has provided a wealth of knowledge and expertise within market research, branding, digital strategy, social media, marketing automation and web development. Under her direction, strategic marketing plans for Ironmark clients result in increased brand awareness, visibility, lead generation and revenue.

Recent Posts

Your Guide to Scorecards and Dashboards: Campaign Performance

Posted by Chris McCready

[Updated for 2023] What if you could instantly view how your company is progressing toward its performance goals and the effectiveness of your marketing strategy? This is ...

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Topics: Digital Marketing

4 Advantages to Omni-Channel Marketing Solutions

Posted by Chris McCready

As a society, we are always on a mission to make things easier. Simpler. More efficient. We live in a world where almost anything can be done with the press of a button which ...

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3 Ways Print Will Bring Awareness to Your Brand

Posted by Chris McCready

[Updated for 2022] Print should be your new best friend. It only brings your marketing efforts to a new level in creating everlasting impressions on your audiences. There ...

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Topics: Print Marketing, ROI

Unique Business Card Design Ideas

Posted by Chris McCready

(Updated for 2022) Unique Business Card Design Ideas In today's digital-first economy, paying attention to your business card design may seem unnecessary, but your card may ...

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Topics: Design, Print Marketing, Promotional Products

Website Navigation Best Practices in 2022

Posted by Chris McCready

A poorly designed navigation means a poorly designed website - which has big impacts on your organization’s overall success. Who has time to fuss with finding a phone number ...

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Topics: Digital Marketing, SEO, Google

Prove ROI and ROAS with These 12 Digital Marketing KPIs

Posted by Chris McCready

Proving return on investment (ROI) and return on advertising spend (ROAS) is the holy grail for marketers. Many of us remember the days where we were all making our best ...

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Topics: Quick Tips, Digital Marketing, Reporting and Tracking