Ironmark Blog

Chris McCready

Chris McCready directs strategy and implementation for Ironmark’s digital marketing clients. Her 15 years of experience within a variety of agencies across the country has provided a wealth of knowledge and expertise within market research, branding, digital strategy, social media, marketing automation and web development. Under her direction, strategic marketing plans for Ironmark clients result in increased brand awareness, visibility, lead generation and revenue.

Recent Posts

Aug 16, 2022

Website Navigation Best Practices in 2022

Posted by Chris McCready
A poorly designed navigation means a poorly designed website - which has big impacts on your organization’s overall success. Who has time to fuss with finding a phone number ...
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Topics: Digital Marketing, SEO, Google

Jul 19, 2022

Prove ROI and ROAS with These 12 Digital Marketing KPIs

Posted by Chris McCready
Proving return on investment (ROI) and return on advertising spend (ROAS) is the holy grail for marketers. Many of us remember the days where we were all making our best ...
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Topics: Quick Tips, Digital Marketing, Reporting and Tracking

May 27, 2022

The 6 FREE Marketing Tools Every Marketer Needs to Use

Posted by Chris McCready
Are you aware of the top marketing tools out there that not only help you get your job done better, but are completely FREE? There are a number of excellent free marketing ...
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Topics: Quick Tips, Digital Marketing, SEO, Social Media Marketing

Jan 18, 2022

You’ve Got a Print Ready File? Now What?

Posted by Chris McCready
Pushing “print” on a big job is always a little nerve-racking. Have you dotted all the “i’s” and crossed all the “t’s?” Is there a typo? An incorrect size? An incorrect file? ...
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Topics: Print Marketing, Quick Tips

Nov 01, 2021

14 Direct Mail Ideas Your Boss Will Love

Posted by Chris McCready
Reaching target audiences is crucial for marketers, and to effectively do so, many marketing strategists are utilizing direct mail. Contrary to what some believe, direct mail ...
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Topics: Direct Mail, Print Marketing, Quick Tips

Oct 21, 2021

Can We Chat? Why Conversational Marketing Is Good For Business

Posted by Chris McCready
Imagine a customer has a question about your products or services and heads over to your website. A chat window pops up, and once they put in their information, they can type ...
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Topics: Quick Tips, Digital Marketing, Social Media Marketing