Ironmark Blog | Chris McCready

Chris McCready

Chris McCready directs strategy and implementation for Ironmark’s digital marketing clients. Her 15 years of experience within a variety of agencies across the country has provided a wealth of knowledge and expertise within market research, branding, digital strategy, social media, marketing automation and web development. Under her direction, strategic marketing plans for Ironmark clients result in increased brand awareness, visibility, lead generation and revenue.

Recent Posts

10 Signs It’s Time to Outsource Your Marketing Efforts

Posted by Chris McCready

Even with AI tools that save time, software optimized for organization and communication, and a team of people, you may feel the burnout that goes with leading an overwhelmed ...

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Topics: Digital Marketing, outsourced marketing

Direct Mail Vs. Email Marketing: The Answer Might Surprise You

Posted by Chris McCready

When considering the direct mail vs. email marketing strategy question, there are excellent reasons to deploy each. Yet this fight has a clear winner. And guess what? It’s ...

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Topics: Direct Mail, Email Marketing, email marketing strategy, direct mail vs email

The 6 FREE Marketing Tools Every Marketer Needs to Use

Posted by Chris McCready

[UPDATED FOR 2023] Are you aware of the top marketing tools out there that not only help you get your job done better but are completely FREE? There are a number of excellent ...

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Topics: Quick Tips, Digital Marketing, SEO, Social Media Marketing

Your Guide to Scorecards and Dashboards: Campaign Performance

Posted by Chris McCready

[Updated for 2023] What if you could instantly view how your company is progressing toward its performance goals and the effectiveness of your marketing strategy? This is ...

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Topics: Digital Marketing

4 Advantages to Omni-Channel Marketing Solutions

Posted by Chris McCready

As a society, we are always on a mission to make things easier. Simpler. More efficient. We live in a world where almost anything can be done with the press of a button which ...

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3 Ways Print Will Bring Awareness to Your Brand

Posted by Chris McCready

[Updated for 2022] Print should be your new best friend. It only brings your marketing efforts to a new level in creating everlasting impressions on your audiences. There ...

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Topics: Print Marketing, ROI