Ironmark Blog

Jun 10, 2021

Google’s Big (and Small) Changes: Analyzing Their Latest UX Update

Posted by Juliet Hulse
The way your users experience and benefit from your content is extremely important to Google. Now, with the new Google updates, User Experience (UX) has become more important ...
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Topics: Design, Web Design, SEO, Industry News

Apr 10, 2020

How to Measure ROI on Your SEO

Posted by Samantha Philipson
"There's no such thing as bad publicity." That may be, but at the end of the day, we know that the bottom line (specifically new revenue generated) is our utmost goal with ...
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Topics: SEO, ROI, Inbound Marketing

Feb 04, 2020

Search Advertising: How to Make the BERT Update Work for You

Posted by Juliet Hulse
Comprehending the world of Google searches can be a critical component of a marketer's success. Google's recent implementation of BERT, one of the most significant algorithm ...
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Topics: Digital Marketing, SEO

Dec 03, 2019

Understanding Google’s Newest Update: Meet BERT

Posted by Reid Broendel
Google has enhanced its algorithm in a major way by releasing its latest natural language processing (NLP) iteration known as BERT. BERT is short for Bidirectional Encoder ...
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Topics: Web Development, Web Design, SEO, Industry News

Oct 21, 2019

Choosing Keywords for SEO Friendly Content

Posted by Samantha Pace
When creating content for your website, whether it's a blog, article, or just in-page copy, it's important to keep your SEO strategy in mind. SEO is one of the critical ...
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Topics: Digital Marketing, SEO

Jun 24, 2019

Building Your Blog Content Strategy: 8 Easy Steps

Posted by Blake Leppert
As a marketer, you probably spend your entire day creating content for clients. From advertisements and site content, all the way to brochures and social media posts, you are ...
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Topics: Quick Tips, Digital Marketing, SEO