Ironmark Blog

Aug 05, 2022

11 Google Business Profile Tips & Tricks

Posted by Olivia Tagye
If you are a local company, you cannot afford to skip a Google Business Profile (formally called Google My Business). And since it’s completely free, you have no excuses as ...
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Topics: Digital Marketing, SEO, Google

May 10, 2022

The Best Digital Marketing Podcasts for 2022

Posted by Lynne Kingsley
Podcasts are a powerful communications medium that has taken over the marketing scene in the last 15 years. 57% of Americans are listening to them. They educate, they ...
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Topics: Quick Tips, Digital Marketing, SEO, Social Media Marketing

Feb 02, 2022

HELP! How Do I Conduct A Website Audit?

Posted by Miguel Hernandez
Did you know that 79% of web users who are dissatisfied with a site's performance are less likely to make a purchase on that site? Marketers and business owners can prevent ...
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Topics: Web Development, SEO

Jun 10, 2021

Google’s Big (and Small) Changes: Analyzing Their Latest UX Update

Posted by Lynne Kingsley
The way your users experience and benefit from your content is extremely important to Google. Now, with the new Google updates, User Experience (UX) has become more important ...
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Topics: Design, Web Design, SEO, Industry News

Apr 10, 2020

How to Measure ROI on Your SEO

Posted by Lynne Kingsley
"There's no such thing as bad publicity." That may be, but at the end of the day, we know that the bottom line (specifically new revenue generated) is our utmost goal with ...
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Topics: SEO, ROI, Inbound Marketing

Feb 04, 2020

Search Advertising: How to Make the BERT Update Work for You

Posted by Lynne Kingsley
Comprehending the world of Google searches can be a critical component of a marketer's success. Google's recent implementation of BERT, one of the most significant algorithm ...
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Topics: Digital Marketing, SEO