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Ironmark Blog
May 02, 2023

Boosting the Impact of Your One-Person Marketing Team with an Agency Partner

Posted by Lynne Kingsley
The one-person marketing department is the role-model of motivation, skill, and sheer determination. We know that being a solo marketer is a huge responsibility, as it ...
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Topics: Quick Tips, ROI, Inbound Marketing, Multi-Unit Marketing, Reporting and Tracking

Dec 16, 2022

3 Ways Print Will Bring Awareness to Your Brand

Posted by Chris McCready
[Updated for 2022] Print should be your new best friend. It only brings your marketing efforts to a new level in creating everlasting impressions on your audiences. There ...
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Topics: Print Marketing, ROI

Oct 06, 2022

8 Ways to Measure Print Advertising ROI

Posted by Lynne Kingsley
There is a reason why print is still an important component of advertising campaigns. Actually there are a few. Studies show that print ads convert more sales, are more ...
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Topics: Print Marketing, ROI

Feb 16, 2022

The 7 Best Ways to Analyze Digital Marketing Data

Posted by Lynne Kingsley
As a marketer, analyzing digital marketing data is the best way to see if your digital marketing tactics are working and where you can improve. In order to properly analyze ...
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Topics: Digital Marketing, ROI

Apr 10, 2020

How to Measure ROI on Your SEO

Posted by Lynne Kingsley
"There's no such thing as bad publicity." That may be, but at the end of the day, we know that the bottom line (specifically new revenue generated) is our utmost goal with ...
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Topics: SEO, ROI, Inbound Marketing

Aug 19, 2019

PURLs of Wisdom: How to Track Your Mailing's Success

Posted by Lynne Kingsley
In both print and digital marketing, personalization is important for retaining clients and acquiring new ones. While personalized deals and event invites are both viable ...
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Topics: Direct Mail, Print Marketing, Digital Marketing, ROI

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