The one-person marketing department is the role-model of motivation, skill, and sheer determination. We know that being a solo marketer is a huge responsibility, as it requires you to wear multiple hats and handle all of the critical tasks by yourself. We’re here to say, “Hey, you don’t have to go it alone.” Partnering with a marketing agency is the answer you’ve been looking for to up your marketing game.

The Challenges of Being a One-Person Marketing Team

The Benefits of Partnering with a Marketing Agency

How to Choose the Right Marketing Agency

The Challenges of Being a One-Person Marketing Team

Managing multiple marketing campaigns, channels, and tasks simultaneously takes serious time management skill, and can leave marketers feeling stretched too thin. Oftentimes, the one-person marketing department has to focus on all areas of marketing, such as email, events, PPC, social media, and content marketing, rather than specializing in one area. 

It can be difficult to stay up-to-date with the latest marketing trends and technologies while also managing day-to-day operations. Without a team to collaborate with, creative burnout can take over, along with the struggle to generate new ideas and perspectives. 

Despite these challenges, so many one-person marketing teams are out there rocking it, but what if things could be even better? 


The Benefits of Partnering with a Marketing Agency

What if you could just focus on the aspects of marketing that you are passionate about and excel at? Without a team, that may sound like a fantasy. Partnering with a marketing agency can free you up to focus on the things you do best, leading the marketing charge. Here’s how:

  1. Access to a team of experts with specialized skills. An omni-channel marketing solutions provider can help you with all of your marketing needs, including physical marketing, print marketing, and digital marketing. For example, an agency with a design team can help you keep your branding consistent across the board, whether you are marketing a service or getting ready for a tradeshow. 
  2. More time to focus on other aspects of your business with the peace of mind that nothing is falling through the cracks. Partnering with a marketing agency that has a complete set of services, you, as the marketing lead, can choose to work on the parts of marketing that you find most fulfilling, whether that is social media or email strategy. 
  3. A partner to collaborate with. It’s tough to make every decision yourself without a sounding board. When you join forces with an agency, you can bounce ideas, get a second set of opinions or eyes on a project that you are considering, and get extra help. 

Choosing the Right Marketing Agency to Support Your One-Person Department

Now that you are considering an agency partner, what should you be looking for? Here are some things to consider: 

  1. Experience and expertise. Look at their portfolio of work. Look for clients that are similar to your business, and for projects and examples that show that the agency can handle the level and quality of work you’re looking for. 
  2. Size and resources. The size of the agency you want depends on the type of services that you need. An omni-channel provider has the resources you want that span from digital to print to creative to web development services. It’s your all-in-one marketing hub.
  3. Omni-channel services. There’s a saying that if all you have is a hammer, everything looks like a nail. An agency that specializes in a single marketing service will most likely suggest that service to solve every possible marketing challenge. An omni-channel provider offers a full range of services, and can make recommendations for what will work best with your goals. 
  4. Budget considerations. Of course, the costs of outsourcing marketing tasks has to be factored into your budget, and may need to be justified to your executive team. Consider the opportunity costs and explain to your leadership that while it will cost money, an agency is going to be able to do these things more efficiently. This will give a one-person marketer many hours back in a week to work on initiatives that have been put on the back burner. 
  5. Values and partnership. Get to know the leaders of an agency and the people you will be working with. Is it important to you to have a single dedicated point of contact? At the end of the day, you want your agency to be your partner, and you must be able to trust them to have your best interest at heart.  

Partner with Ironmark and Get the Most Out of Your Marketing Strategy

Let Ironmark be the partner that you’ve been looking for. As an omni-channel solutions provider, we have the resources that you need to boost the impact of your marketing efforts. 

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Written by Lynne Kingsley

Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark’s digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley’s strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.
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