Ironmark Blog

Sep 12, 2022

How Should You Follow Up on a Direct Mail Campaign?

Posted by Scott Kravitz
Think direct mail doesn’t work? Think again. Direct mail campaigns can be highly effective—if you know how to conduct them correctly. You wouldn’t run a TV commercial or ...
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Topics: Direct Mail, Digital Marketing

May 12, 2022

Alternatives to Remittance Envelopes

Posted by Scott Kravitz
As if the supply chain issues affecting paper weren’t already frustrating enough, they’ve managed to creep into every project, from brochures to direct mail, to business ...
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Topics: Direct Mail, Print Marketing, Quick Tips

Apr 28, 2022

FAQs for Direct Mail: Optimize Your Campaign

Posted by Scott Kravitz
We live in a time of digital clutter, and since many marketers have migrated to email and online advertising, mail is now a rarer delight to receive. Direct mail pays off, ...
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Topics: Direct Mail, Print Marketing, Quick Tips

Feb 17, 2022

Debunking Myths of Direct Mail

Posted by Scott Kravitz
It’s no question that direct mail campaigns work. Direct mail campaigns often have very high open rates and can feel very personal when they’re done well....
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Topics: Direct Mail, Print Marketing

Nov 01, 2021

14 Direct Mail Ideas Your Boss Will Love

Posted by Chris McCready
Reaching target audiences is crucial for marketers, and to effectively do so, many marketing strategists are utilizing direct mail. Contrary to what some believe, direct mail ...
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Topics: Direct Mail, Print Marketing, Quick Tips

Oct 07, 2021

EDDM: How Every Door Direct Mail Makes A Big Impact

Posted by Reid Broendel
Every Door Direct Mail (EDDM) is an effective print marketing technique, and extremely practical during a pandemic. Marketers can use EDDM to get their brand or campaign ...
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Topics: Direct Mail, Print Marketing