Ironmark Blog | Direct Mail

A Guide to Combining Traditional Print and Digital Marketing

Posted by Don Clark

Two plus two equals ten when you combine traditional print and digital marketing. When considering how to integrate the two, it’s important to focus on a strategy that ...

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Topics: Direct Mail, Print Marketing, Quick Tips, Digital Marketing, Inbound Marketing, Strategy

Drive Association Membership with Highly Effective Direct Mail

Posted by Bill Leishear

For association memberships clear and timely communication is critical to driving membership. Direct mailers are one of the most effective ways to reach this audience. With ...

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Topics: Direct Mail, Direct Mailers

Direct Mail Vs. Email Marketing: The Answer Might Surprise You

Posted by Chris McCready

When considering the direct mail vs. email marketing strategy question, there are excellent reasons to deploy each. Yet this fight has a clear winner. And guess what? It’s ...

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Topics: Direct Mail, Email Marketing, email marketing strategy, direct mail vs email

Setting Up Variable Data Printing for Personalization Perfection

Posted by Garner Leidy

[Updated for 2023] When it comes to printing, design, and data as a business, consistency and personalization are key. Imagine receiving two cards from two different ...

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Topics: Direct Mail, Print Marketing

7 Elements of a Successful Direct Mail Piece

Posted by Scott Kravitz

In an era dominated by digital marketing, direct mail might seem like a relic of the past. However, the truth is that direct mail remains a powerful and effective marketing ...

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Topics: Direct Mail

Direct Mail Drops: How Many and How Often For Best Results?

Posted by Scott Kravitz

[Updated for 2023]...

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Topics: Direct Mail, Print Marketing