Ironmark Blog

Feb 26, 2024

Drive Association Membership with Highly Effective Direct Mail

Posted by Bill Leishear
For association memberships clear and timely communication is critical to driving membership. Direct mailers are one of the most effective ways to reach this audience. With ...
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Topics: Direct Mail, Direct Mailers

Feb 13, 2024

Direct Mail Vs. Email Marketing: The Answer Might Surprise You

Posted by Chris McCready
When considering the direct mail vs. email marketing strategy question, there are excellent reasons to deploy each. Yet this fight has a clear winner. And guess what? It’s ...
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Topics: Direct Mail, Email Marketing, email marketing strategy, direct mail vs email

Dec 05, 2023

Setting Up Variable Data Printing for Personalization Perfection

Posted by Garner Leidy
[Updated for 2023] When it comes to printing, design, and data as a business, consistency and personalization are key. Imagine receiving two cards from two different ...
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Topics: Direct Mail, Print Marketing

Aug 29, 2023

7 Elements of a Successful Direct Mail Piece

Posted by Scott Kravitz
In an era dominated by digital marketing, direct mail might seem like a relic of the past. However, the truth is that direct mail remains a powerful and effective marketing ...
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Topics: Direct Mail

Apr 07, 2023

A Guide to Combining Traditional Print and Digital Marketing

Posted by Don Clark
When considering how to integrate digital and print marketing, focus on a strategy that capitalizes on the unique advantages of each medium, while creating synergy across all ...
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Topics: Direct Mail, Print Marketing, Quick Tips, Digital Marketing, Inbound Marketing, Strategy

Apr 06, 2023

Direct Mail Drops: How Many and How Often For Best Results?

Posted by Scott Kravitz
[Updated for 2023]...
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Topics: Direct Mail, Print Marketing