Ironmark Blog

Mar 24, 2023

GPT Killed the SEO Star

Posted by Lynne Kingsley
[UPDATED FOR 2024]...
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Topics: Insider, Digital Marketing, SEO, Copywriting, Strategy, ChatGPT

Jan 28, 2023

Biggest 2023 Changes in Digital Paid Media

Posted by Don Clark
[Updated for 2023]...
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Topics: Digital Marketing

Jan 18, 2023

Your Guide to Scorecards and Dashboards: Campaign Performance

Posted by Chris McCready
[Updated for 2023] What if you could instantly view how your company is progressing toward its performance goals and the effectiveness of your marketing strategy? This is ...
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Topics: Digital Marketing

Dec 30, 2022

How to Update Your Marketing Scorecard for 2023

Posted by Lynne Kingsley
[Updated for 2023] What if you could see how your campaigns are doing to ensure you're meeting your KPIs (key performance indicators)? What if there was a way to instantly ...
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Topics: Quick Tips, Digital Marketing

Dec 20, 2022

Crediting Conversions: Using Attribution and the Customer Journey for the Full Picture

Posted by Ryan Lewis
ROI is always top of mind — understandably. We want to know where our money is going and what we’re getting in return for it. For many businesses, ROI is measured by lead ...
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Topics: Digital Marketing

Nov 28, 2022

Best Fonts for Digital Media

Posted by Steve Norwood
It’s a big task - finding the right font for your website, social media graphics, email campaigns, and any other digital assets you create. When choosing the best fonts for ...
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Topics: Design, Quick Tips, Digital Marketing