Ironmark Blog | Digital Marketing (6)

Instagram Vs. TikTok: Embracing the New Age of Social Media

Posted by Chanel Bostic

Social media has been changing the way people think and act for close to two decades now. In recent years, Instagram and TikTok have transformed the space from status updates ...

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Topics: Digital Marketing, Social Media Marketing

How Should You Follow Up on a Direct Mail Campaign?

Posted by Scott Kravitz

Think direct mail doesn’t work? Think again. Direct mail campaigns can be highly effective—if you know how to conduct them correctly. You wouldn’t run a TV commercial or ...

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Topics: Direct Mail, Digital Marketing

Website Navigation Best Practices in 2022

Posted by Chris McCready

A poorly designed navigation means a poorly designed website - which has big impacts on your organization’s overall success. Who has time to fuss with finding a phone number ...

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Topics: Digital Marketing, SEO, Google

11 Google Business Profile Tips & Tricks

Posted by Olivia Tagye

If you are a local company, you cannot afford to skip a Google Business Profile (formally called Google My Business). And since it’s completely free, you have no excuses as ...

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Topics: Digital Marketing, SEO, Google

Prove ROI and ROAS with These 12 Digital Marketing KPIs

Posted by Chris McCready

Proving return on investment (ROI) and return on advertising spend (ROAS) is the holy grail for marketers. Many of us remember the days where we were all making our best ...

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Topics: Quick Tips, Digital Marketing, Reporting and Tracking

Loom vs. Vidyard: Which Platform is Better for Explainer Videos?

Posted by Brianne Roth

When it comes to video creation for marketing, it can often be difficult to choose the right platform for your needs. Every platform tends to excel in one video format above ...

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Topics: Digital Marketing, Inbound Marketing, Video Marketing