Ironmark Blog

Aug 05, 2022

11 Google Business Profile Tips & Tricks

Posted by Olivia Tagye
If you are a local company, you cannot afford to skip a Google Business Profile (formally called Google My Business). And since it’s completely free, you have no excuses as ...
Read Article

Topics: Digital Marketing, SEO, Google

Jul 19, 2022

Prove ROI and ROAS with These 12 Digital Marketing KPIs

Posted by Chris McCready
Proving return on investment (ROI) and return on advertising spend (ROAS) is the holy grail for marketers. Many of us remember the days where we were all making our best ...
Read Article

Topics: Quick Tips, Digital Marketing, Reporting and Tracking

Jun 13, 2022

Loom vs. Vidyard: Which Platform is Better for Explainer Videos?

Posted by Brianne Roth
When it comes to video creation for marketing, it can often be difficult to choose the right platform for your needs. Every platform tends to excel in one video format above ...
Read Article

Topics: Digital Marketing, Inbound Marketing, Video Marketing

May 10, 2022

The Best Digital Marketing Podcasts for 2022

Posted by Lynne Kingsley
Podcasts are a powerful communications medium that has taken over the marketing scene in the last 15 years. 57% of Americans are listening to them. They educate, they ...
Read Article

Topics: Quick Tips, Digital Marketing, SEO, Social Media Marketing

Feb 22, 2022

Which Comes First: Design or Copy?

Posted by Lynne Kingsley
Design and copy are the two pillars that form all high-quality, consistent marketing, and as the proverbial yin and yang of the marketing world, you can’t have one without ...
Read Article

Topics: Design, Print Marketing, Digital Marketing, Creative

Feb 16, 2022

The 7 Best Ways to Analyze Digital Marketing Data

Posted by Lynne Kingsley
As a marketer, analyzing digital marketing data is the best way to see if your digital marketing tactics are working and where you can improve. In order to properly analyze ...
Read Article

Topics: Digital Marketing, ROI