[Updated for 2023]

From AI-Generated Art to Spotify’s AI DJ to Chatbots like OpenAI’s ChatGPT and Google’s Bard, AI is on everyone’s mind. AI is revolutionizing many industries by enhancing services, reshaping customer interaction, reducing costs, offering greater flexibility and personalized experiences, and giving businesses a competitive edge.


The application of AI in business gives companies many new capabilities in management, e-commerce, marketing, and other areas:

  • Data Analysis: AI allows businesses to easily analyze a vast volume of data and make sense of what it all means for their business. Machine learning applications detect patterns, provide interpretation, and make predictions. AI can collect user information from various platforms and garner accurate insights about your target market - information that can then be used to strategize based on your target market’s needs.
  • AI Chatbots: Natural Language Processing, voice conversion, and semantic recognition aspects of AI technology have made it possible for businesses to deliver a better customer service experience. One of the advantages that AI chatbots provide is one-to-many support rather than the one-to-one support typical of traditional customer service. They also provide 24/7 real-time responses to customer queries, providing greater efficiency and customer experience. Many companies have adopted AI chatbots that assist with placing an order using either voice commands or messaging, and the chatbot informs customers of when their order will be ready for pickup. With the rise of Open AI’s ChatGPT, Google’s Bard, and the like, consumers can now easily find the information they are looking for on the internet in a conversational format instead of just a list of search results just by entering a prompt.  
  • Process Automation: A step up from automation tools, robotic process automation (RPA) technologies behave like a human who captures data, retrieves the information from multiple IT systems, and then inputs and processes it. AI can be used to update customer files or records, add new contact information, pull information from multiple systems, and communicate with customers.



The print industry is embracing the potential benefits AI technologies provide. Incorporating artificial intelligence can help to minimize waste, reduce cost, improve turnover time, and enhance flexibility for personalization. AI is currently reshaping the print industry in recognizable and meaningful ways. Consider these AI-driven solutions:

AI-Assisted Print Layout: Smart layouts automatically optimize how your print material is used, minimizing waste in the process. AI maximizes the use of space on each sheet, whether printing simple squares or complex shapes or patterns. AI automates the process and delivers quick and easy solutions for even your most challenging print job.

Workflow Automation: Like many other industries, AI is used for workflow automation to speed up processes and limit the need for manual workloads. AI machine technology uses programming to perform various repetitive tasks, and in the print industry, orders can be processed faster, shipping and logistics can be simplified, tracking inventory is no longer a headache, and resupply orders are done automatically.

Targeted Marketing: The role of AI in targeted marketing is an essential one. Ever get the feeling that your computer is listening to your every word? You just mention blue jeans, and you see an ad pop-up related to blue jeans. You’re not being spied on. That’s AI at work, profiling your digital data (like your search history and social media posts). When a customer looks at Amazon products online and notices the suggestion of additional items to purchase - that’s their AI algorithm working. You can draw upon consumer behavior to make product recommendations and even automate complex marketing campaigns based on assessing consumer behavior in real-time. Using variable data printing, you can customize the direct mail that your customers receive, from a coupon to a mailer, to a thank-you note, or even a label. More and more companies are monitoring consumer behavior with AI focused on targeted marketing.


The future of AI in business and marketing is showing no signs of slowing down. Marketing departments are looking to make greater use of artificial intelligence to grow their business. Still, there is uncertainty behind AI since technologies evolve rapidly, and there is no clear answer to where exactly AI will take businesses in the future. Ironmark’s digital marketing experts will be there, however, studying it and learning how to use it to its fullest potential. Want to be there with us and see AI make your business excel? Get in touch today.

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Written by Lynne Kingsley

Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark’s digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley’s strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.
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