Ironmark Blog

Sep 29, 2022

How to Calculate Book Spine Width

Posted by Garner Leidy
Even though we’re not supposed to judge a book by its cover, we do it all the time. Covers are our first impressions, and they give us a peek into the world we’re about to ...
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Topics: Design, Print Marketing, Print Finishing, Print Techniques

Sep 15, 2022

Aqueous Coating Versus UV Coating: Which Works Best?

Posted by Scott Kravitz
To coat or not to coat? That is the first question you might ask when preparing to print a brochure, invitation, catalog, postcard, menu, poster, or other printed piece. Not ...
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Topics: Print Finishing, Print Techniques

Aug 26, 2022

Best Fonts for Print

Posted by Hillary Reilly
A good book pulls you in with a strong opening. A good flyer captures the attention with strong imagery. But, the words on the piece themselves are telling you a story at the ...
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Topics: Web Design, Logo Redesign, Logo, Print Finishing, Print Techniques

Jul 29, 2022

What's In Ironmark's Marketing Closet? The Best Marketing Tools in Promo

Posted by Scott Kravitz
The human brain loves novelty. This world is constantly innovating, so there are a number of new and exciting branded products you can use to pique your prospects’ interest. ...
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Topics: Quick Tips, Print Finishing, Print Techniques

Jul 25, 2022

What are the Standard Book Sizes in Publishing?

Posted by Scott Kravitz
Welcome to the world of book publishing, where there are as many different sizes of books as the stories that fill them (well almost as many). This post will explain the ...
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Topics: Quick Tips, Print Finishing, Print Techniques

Jul 21, 2022

Finish Strong: Print Finishing Techniques that Wow

Posted by Scott Kravitz
Print finishing adds the “wow” to your work. With a simple process, it takes print projects to the next level. You can achieve almost any look you can think of. Where there’s ...
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Topics: Quick Tips, Print Finishing, Print Techniques