Ironmark Blog

Nov 11, 2021

Coated vs. Uncoated Paper: When to Use (or Not Use) Each

Posted by Scott Kravitz
Are you working on a brochure, pamphlet or other print piece but have no clue about the right paper selection? If you’re trying to decide between coated and uncoated paper, ...
Read Article

Topics: Print Marketing, Quick Tips

Nov 09, 2021

Pre-Press Checklist for Graphic Designers

Posted by Garner Leidy
Your team has approved the design for your project, and now it's time to send it to the printer and you’re asking yourself: how do you make a print-ready file?...
Read Article

Topics: Print Marketing, Creative, Printing Specialist

Nov 01, 2021

14 Direct Mail Ideas Your Boss Will Love

Posted by Chris McCready
Reaching target audiences is crucial for marketers, and to effectively do so, many marketing strategists are utilizing direct mail. Contrary to what some believe, direct mail ...
Read Article

Topics: Direct Mail, Print Marketing, Quick Tips

Oct 07, 2021

EDDM: How Every Door Direct Mail Makes A Big Impact

Posted by Reid Broendel
Every Door Direct Mail (EDDM) is an effective print marketing technique, and extremely practical during a pandemic. Marketers can use EDDM to get their brand or campaign ...
Read Article

Topics: Direct Mail, Print Marketing

Oct 04, 2021

AI and the Print World

Posted by Matthew Menter
Forward-thinking marketers understand that AI is no longer an ambitious concept. It is, in fact, revolutionizing business and the marketing industry in ways that cannot be ...
Read Article

Topics: Print Marketing, Digital Marketing, eCommerce

Sep 17, 2021

Have You Seen These Yet? Fresh COVID Signage in a Sanitized World

Posted by Matthew Menter
It’s been a year (and a half). Since the arrival of COVID, we’ve seen “business as usual” transform in ways unimaginable just a few months prior....
Read Article

Topics: Print Marketing, COVID-19