Ironmark Blog

Jun 07, 2021

How to Prepare Your Copywriter for Success

Posted by Lynne Kingsley
On average, 8 out of 10 people only read the headline of an article. This means you only have seconds to grab the attention of most people and get the point across before ...
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Topics: Print Marketing, Copywriting

Jun 03, 2021

Top 5 Ways to Make Your Quick Turnaround on a Print Project Seamless

Posted by Lynne Kingsley
Do you have a rush print job that you need to be finished ASAP?  While each print partner may have different turnaround times, depending on their process and how busy they ...
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Topics: Insider, Print Marketing, Quick Tips

May 31, 2021

What Is Variable Data Printing, and Why Do You Need It?

Posted by Lynne Kingsley
Customized marketing campaigns increase engagement by speaking to a customer's unique wants and needs. What's more engaging, a generic mailer sent out to everyone on a list ...
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Topics: Print Marketing

May 14, 2021

How to Optimize Direct Mail for Conversions

Posted by Reid Broendel
Are you struggling to get conversions from your direct mail campaign? Did you know that direct mail still brings in the best conversion rates? Studies have shown that for ...
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Topics: Direct Mail, Print Marketing

Apr 14, 2021

How to Set Up Your Direct Mail Piece for Mailing

Posted by Reid Broendel
Wondering where to begin with your direct mail campaign? Starting to design a direct mail piece can be daunting. There are so many regulations to think about, such as where ...
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Topics: Direct Mail, Print Marketing, Quick Tips

Mar 05, 2021

Is Print Still Dead? Research Says No.

Posted by Lynne Kingsley
[Updated for 2021] In today's digital marketing landscape, it's common to hear the question, "Isn't print dead?" The answer is a resounding "no." Despite the digital ...
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Topics: Print Marketing