Ironmark Blog

Jan 18, 2022

You’ve Got a Print Ready File? Now What?

Posted by Chris McCready
Pushing “print” on a big job is always a little nerve-racking. Have you dotted all the “i’s” and crossed all the “t’s?” Is there a typo? An incorrect size? An incorrect file? ...
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Topics: Print Marketing, Quick Tips

Dec 16, 2021

What Is a Native File?

Posted by Matthew Menter
Have you ever gone to save a file you’ve been working on and felt overwhelmed by having to choose which file format you save it in? Or did you not know which one was best? Or ...
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Topics: Quick Tips, Beginner Tips

Nov 18, 2021

Setting SMART Goals in Your 2022 Marketing Plan

Posted by Lynne Kingsley
Before you know it, we’ll be in 2022. In preparation for the new year, it's time to put together your marketing goals! Having trouble setting up the right goals for your ...
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Topics: Quick Tips, Beginner Tips

Nov 11, 2021

Coated vs. Uncoated Paper: When to Use (or Not Use) Each

Posted by Scott Kravitz
Are you working on a brochure, pamphlet or other print piece but have no clue about the right paper selection? If you’re trying to decide between coated and uncoated paper, ...
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Topics: Print Marketing, Quick Tips

Nov 01, 2021

14 Direct Mail Ideas Your Boss Will Love

Posted by Chris McCready
Reaching target audiences is crucial for marketers, and to effectively do so, many marketing strategists are utilizing direct mail. Contrary to what some believe, direct mail ...
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Topics: Direct Mail, Print Marketing, Quick Tips

Oct 28, 2021

Five Ways Online Ordering Portals Increase Profitability

Posted by Lynne Kingsley
Online ordering portals have a lot of names—digital storefronts, asset management solutions, brand central, web-to-print — but no matter what you call them, business ...
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Topics: Quick Tips, Web-to-Print