[UPDATED FOR 2023]
Creativity and connection are crucial especially when working in the age of AI and other brainstorming enhancement tools that are becoming common in the workplace. The trick is making sure that employees feel the freedom and empowerment to express their thoughts, despite groupthink or culture roadblocks.
Businesses that do allow for brainstorming time for both remote and in-office employees are incorporating a culture of openness and creativite-infuced growth. They encourage their employees to collaborate, often setting aside time for their workers to get together and think innovatively. Here are a few easy ways you can introduce brainstorming into your team dynamic and start getting creative!
TRY COWORKING: OUR FAVORITE WAY TO COLLABORATE
Being creative as a solo employee is way more difficult (and definitely not as fun) as being creative with a group. Brainstorming allows employees to come together as a team and discuss ideas candidly. Having different people with different points of view and interests gives you access to all kinds of untapped potential. Additionally, coworking sessions (working on tasks in tandem) whether virtually or in-person can also help alleviate frustration and increase productivity.
Even with rise of AI in every facet of business maintaining that human touch in your projects is still the most important priority. Brainstorming and coworking sessions are a way to cultivate teamwork and increase the chances of solving a problem or creating a new way of doing something. This works especially in marketing departments where there is pressure to come up with innovative and successful campaigns. These sessions should, however, have a specific goal in mind to avoid going down conversational tangents.
MAKE IT A HABIT
Brainstorming is part of the creative process, so don’t let yourself fall into the trap of thinking there’s no time for creativity! Remember, if you don’t make brainstorming sessions a habit, they will be de-prioritized out of existence.
Carving out time to consistently brainstorm with your team is just as important as finding time for all the other meetings in you have on your schedule this week. Setting up innovation teams – where each team is tasked with a different purpose – is one way to foster creativity and divide-and-conquer problems at the same time.
BE SUPPORTIVE OF NEW IDEAS
Employees may have ideas but could be afraid to express them due to fear of making mistakes and being reprimanded. It’s important for management to show that they support and value creative thinking by being more open to ideas brought forward by employees. Developing a culture that supports creativity can take work., Format your brainstorming meetings in a way where everyone has a chance to speak without negative feedback.
GET CREATIVE WITH IRONMARK
Creativity is a very important factor in business success, and not many organizations carve out time for their employees to be creative or foster a culture of openness. It is therefore very important for businesses to encourage their employees rather than driving them to be more and more productive without open group discussion as to how to make that happen. For more ideas on how to get the ball rolling on your next creative venture, contact us here at Ironmark. We know how to help get you started!