Ironmark Blog (2)

Top 10 Outdoor Event Essentials For Summer

Posted by John Lamon

There is so much to be excited about in the summer season. Kids are out of school, vacation plans are coming to fruition, and warm temperatures have everyone outside enjoying ...

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Topics: Promotional Products

Boosting the Impact of Your One-Person Marketing Team with an Agency Partner

Posted by Lynne Kingsley

The one-person marketing department is the role-model of motivation, skill, and sheer determination. We know that being a solo marketer is a huge responsibility, as it ...

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Topics: Quick Tips, ROI, Inbound Marketing, Multi-Unit Marketing, Reporting and Tracking

How to Avoid Delays in Your Commercial Print Project

Posted by Garner Leidy

Delays are always frustrating, especially when you are working on a tight deadline and striving to provide the best product. While the unexpected can happen, here are a few ...

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Topics: Print Marketing, Print Finishing, Digital Printing

ChatGPT vs Bard: Battle of the AI Chatbots

Posted by Nilton Capela

If you haven’t heard about ChatGPT yet, it’s time to crawl out from under that rock you’re living under! AI chatbots are flooding headlines with ways to utilize this ...

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Topics: Digital Marketing, Industry News, Google, ChatGPT

Positioning Statement vs Value Proposition: The Key Differences

Posted by Lynne Kingsley

At a glance, a positioning statement and a value proposition might seem to be synonymous. In fact, these terms are defined in a wide variety of ways depending upon who you ...

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Topics: Strategy

AI and the Print World

Posted by Lynne Kingsley

[Updated for 2023] From AI-Generated Art to Spotify’s AI DJ to Chatbots like OpenAI’s ChatGPT and Google’s Bard, AI is on everyone’s mind. AI is revolutionizing many ...

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Topics: Print Marketing, Digital Marketing, eCommerce