Ironmark Blog (2)

Branding Basics: Learn the ABCs of Commercial Property Branding

Posted by Patricia Bienkowski

A good property manager is an expert juggler, with many plates spinning in the air. From attracting tenants, to maintaining properties, to promoting safety, their ...

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Topics: Branding, property managers, commercial property branding, commercial real estate branding, real estate brand marketing

Video Marketing: Why You Should Embrace It

Posted by Sarah Davis

[UPDATED FOR 2024] The power of video platforms like TikTok and YouTube is nothing short of transformative. They have emerged as cultural juggernauts, redefining how we ...

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Topics: Digital Marketing

Bleed & Crop Marks? This Is What They Mean in Print

Posted by Garner Leidy

Getting a project ready to print can be overwhelming. There are so many details to get right, and once you’ve finalized the design, you’ll need to take several MORE steps to ...

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Topics: Print Marketing

Tailoring Social Media Content for Different Platforms

Posted by Alyson Turner

[Updated for 2024] As each social media platform evolves, it attracts its own set of dedicated followers and fosters a unique community of content. Managing a content ...

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Topics: Digital Marketing, Social Media Marketing

What Are the Standard Book Sizes in Publishing?

Posted by Scott Kravitz

[Updated for 2024] Welcome to the world of book publishing, where there are almost as many different sizes for books as there are stories to fill them. It can be confusing ...

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Topics: Quick Tips, Print Finishing, Print Techniques, Book Printing, Print-Ready

8 Ways to Master the Multi-Channel Marketing Mix

Posted by Lynne Kingsley

What is the magic of multi-channel marketing? It’s where physical plus digital makes more than their parts combined. Smart marketers compound the powers of physical and ...

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Topics: What Is Channel Marketing, Multi Channel Marketing, Channel Marketing, Omni Channel Marketing