Ironmark Blog

Jul 12, 2021

How Personalized Print Products Bolster Your Marketing Efforts

Posted by Lynne Kingsley
Print products have evolved with the times, and one of the biggest trends in the 21st century is personalization. Personalizing your print materials takes extra time, but can ...
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Topics: Print Marketing, Promotional Products

Jul 08, 2021

The Impact of Texture on the Perception of Your Print Products

Posted by Chris Marzullo
Creating eye-catching flyers and beautiful packaging is a necessary part of marketing your business, but it’s not enough. Studies show that the texture of your print products ...
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Topics: Design, Print Marketing

Jul 01, 2021

What’s in a Bind? 4 Types of Book Binding – Pros and Cons

Posted by Matt Marzullo
Book binding comes in all shapes and sizes. Whether you're publishing your own book or getting it published, you should think about the binding a the beginning of your ...
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Topics: Print Marketing

Jun 29, 2021

How to Bolster Your Point-of-Sale Display

Posted by Miguel Hernandez
While some customers come to your store with a general idea of what they intend to buy, over 82% of their decisions are actually made in-store. 16% of these decisions are ...
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Topics: Promotional Products, Trade Shows, Retail Sales, Product Placement

Jun 22, 2021

Promo Products and Signage for the Ultimate Charity Walk Event

Posted by Lynne Kingsley
Charity walks and other fundraising events are a fun way to raise money for nonprofit organizations and special causes. There are many steps to organizing a successful event ...
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Topics: Branding, Promotional Products, Feel Good Causes

Jun 17, 2021

What Is a Multi-Touch Campaign and Why Do You Need One?

Posted by Lynne Kingsley
With the advent of digital communication and the rise of social media, the buying process has transformed significantly. Long gone are the days when you had to leave your ...
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Topics: Beginner Tips