Ironmark Blog (7)

The Future of Organic Search: AI Takes Center Stage (but Still Needs Humans)

Posted by Don Clark

Although search engines like Google have relied on AI as a key component of organic search results for years, the recent advancements in large language models (LLMs) has an ...

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Topics: organic search, paid vs organic search

How to Set Up Print-Ready Files Like A Pro

Posted by Garner Leidy

It’s just one button, but it can strike fear into the hearts of marketers everywhere—the send button. Whether you’re sending a digital print file to commercial printers for a ...

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Topics: Print File, Print-Ready, Commercial Printers

Digital vs. Offset Printing: How You Can Save Time & Money

Posted by Scott Kravitz

[Updated for 2024] The best approach to deciding whether to use digital printing or offset printing is to analyze the nuances of your print project. In many cases, if you are ...

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Topics: Print Marketing, Beginner Tips

How Brainstorming Can Foster a Creative Office Culture

Posted by Lynne Kingsley

[UPDATED FOR 2023] Creativity and connection are crucial especially when working in the age of AI and other brainstorming enhancement tools that are becoming common in the ...

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Topics: Beginner Tips

Your 2024 Trade Show Booth Checklist: Extreme Makeover Edition

Posted by Victoria Lewandowski

Each year, companies continue to raise the bar with their trade show booth designs around the globe. From larger-than-life banners and backdrops to brand-name promo products ...

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Topics: Promotional Products, Trade Shows, Trade Show Booths, Trade Show booth designs

Dollars and Sense: Avoiding the 3 Costliest PPC Oversights

Posted by Jamie Czajkowski

Modern marketers are undoubtedly aware of the potential power of pay-per-click (PPC) advertising. As you consider the best ways to optimize your marketing budget for 2024, ...

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Topics: Digital Marketing, Strategy