Ironmark Blog

Tailoring Social Media Content for Different Platforms

Posted by Alyson Turner

[Updated for 2024] As each social media platform evolves, it attracts its own set of dedicated followers and fosters a unique community of content. Managing a content ...

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Topics: Digital Marketing, Social Media Marketing

What Are the Standard Book Sizes in Publishing?

Posted by Scott Kravitz

[Updated for 2024] Welcome to the world of book publishing, where there are almost as many different sizes for books as there are stories to fill them. It can be confusing ...

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Topics: Quick Tips, Print Finishing, Print Techniques, Book Printing, Print-Ready

8 Ways to Master the Multi-Channel Marketing Mix

Posted by Lynne Kingsley

What is the magic of multi-channel marketing? It’s where physical plus digital makes more than their parts combined. Smart marketers compound the powers of physical and ...

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Topics: What Is Channel Marketing, Multi Channel Marketing, Channel Marketing, Omni Channel Marketing

Christmas in July: Start Your Holiday Promo, Pronto!

Posted by John Lamon

We’re in the promo business, so every month feels like Christmas around here. We’re constantly checking out the latest promotional items to hit the shelves, from multi-cord ...

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Topics: Corporate Gift Giving, Customer Appreciation Gifts, Corporate Gift Ideas, Corporate Gifting, Corporate Christmas Gifts

The Maryland Online Data Privacy Act of 2024: What to Know

Posted by Lynne Kingsley

On May 9th, 2024, Maryland's Governor Wes Moore signed a significant new law into effect: the Maryland Online Data Privacy Act (MODPA) of 2024. This law is all about making ...

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Topics: Data Privacy, Data Protection and Privacy, Data Privacy Compliance, Maryland Data Privacy Law

How Content Pillars Can Enhance Your Social Media Strategy

Posted by Alyson Turner

Well-executed content pillars can unify everything from a brand’s website, to their emails, to their social media campaign. Content pillars can keep your brand organized and ...

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Topics: SEO Content Strategy, Content Marketing Strategy, Social Media Content Creator, Content Marketing Services