Ironmark Blog (3)

Direct Mail Vs. Email Marketing: The Answer Might Surprise You

Posted by Chris McCready

When considering the direct mail vs. email marketing strategy question, there are excellent reasons to deploy each. Yet this fight has a clear winner. And guess what? It’s ...

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Topics: Direct Mail, Email Marketing, email marketing strategy, direct mail vs email

How To Write an Email Subject Line that Doesn’t Suck

Posted by Reid Broendel

[UPDATED FOR 2024] Here you are! You’re ready to promote a webinar, keep customers updated with a newsletter, or invite contacts to a conference. All you need is for people ...

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Topics: Digital Marketing

15 Black History Month Facts to Share on Social

Posted by Michele Haltmeyer

[UPDATED FOR 2024] February is here, which means it’s Black History Month....

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Topics: Social Media Marketing

The Future of Organic Search: AI Takes Center Stage (but Still Needs Humans)

Posted by Don Clark

Although search engines like Google have relied on AI as a key component of organic search results for years, the recent advancements in large language models (LLMs) has an ...

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Topics: organic search, paid vs organic search

How to Set Up Print-Ready Files Like A Pro

Posted by Garner Leidy

It’s just one button, but it can strike fear into the hearts of marketers everywhere—the send button. Whether you’re sending a digital print file to commercial printers for a ...

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Topics: Print File, Print-Ready, Commercial Printers

Digital vs. Offset Printing: How You Can Save Time & Money

Posted by Scott Kravitz

[Updated for 2024] The best approach to deciding whether to use digital printing or offset printing is to analyze the nuances of your print project. In many cases, if you are ...

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Topics: Print Marketing, Beginner Tips