Ironmark Blog

Sep 01, 2020

How Customer Service is Actually Marketing

Posted by Lynne Kingsley
How much thought do you put into your company's customer service? Every single employee is a representative of your company. Each employee-customer interaction reflects the ...
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Topics: Inbound Marketing

Jul 23, 2020

The Power of Aligning Your Marketing and Sales Teams

Posted by Lynne Kingsley
By their very nature, sales and marketing people are like oil and water. Sales people can talk fast, go with the flow, and are ready for any curveball. Marketing people are ...
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Topics: Inbound Marketing, Sales

Apr 10, 2020

How to Measure ROI on Your SEO

Posted by Lynne Kingsley
"There's no such thing as bad publicity." That may be, but at the end of the day, we know that the bottom line (specifically new revenue generated) is our utmost goal with ...
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Topics: SEO, ROI, Inbound Marketing

Dec 26, 2019

Using SMART Goals in Your 2020 Marketing Plan

Posted by Lynne Kingsley
Before you know it, it will be 2020. It's time to put together those 2020 marketing goals you haven't had time to even think about. Right now, they're a little vague, and ...
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Topics: Quick Tips, Inbound Marketing

Dec 18, 2019

Customer Experience And Why It Is Important for Your Business

Posted by Lynne Kingsley
When was the last time you had a great experience with a business?  Maybe you walked into a store and the salesperson knew your name, or answered your questions honestly, or ...
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Topics: Quick Tips, Digital Marketing, Inbound Marketing, Sales

Nov 25, 2019

Best Practices of Developing Brand Consistency

Posted by Reid Broendel
Every brand has (or should have) a brand identity. Brand consistency refers to keeping all messaging consistent with that identity. This ensures that the company will ...
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Topics: Branding, Inbound Marketing