Ironmark Blog

May 13, 2021

6 Ways Telemedicine Pays Off for Your Practice

Posted by Heather Pruitt
Do you know just how much the field of telemedicine is booming? A May 2020 report by McKinsey and Company projects U.S. telehealth spending to increase from $3 billion to ...
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Topics: Account Based Marketing, COVID-19, Medical Office Solutions

Apr 20, 2021

7 Best Practices for Merging Your Medical Practice

Posted by Ironmark
You’ve done the hard work of researching, negotiating for, and buying the medical practice that will complement and grow your own. Now it’s just a matter of merging — space, ...
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Topics: Account Based Marketing, Medical Office Solutions

Apr 09, 2021

10 Ways to Attract Profit-Boosting Older Patients to Your Practice

Posted by Ironmark
Knowing your audience is one of the key tenets in stand-up comedy — and in marketing. Both are intense, risky endeavors. You might even argue that the similarities don’t stop ...
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Topics: Account Based Marketing, Medical Office Solutions

Apr 05, 2021

Make Your Medical Experience Irresistible to Seniors

Posted by Ironmark
People, in general, are living longer these days - and the majority of the population is indeed getting older. The latest statistics show that by 2030, the entire baby boomer ...
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Topics: Account Based Marketing, Medical Office Solutions

Aug 08, 2017

Adapt to the Generational Shift: Sales & Marketing Alignment

Posted by Nikki Schroeder
There’s a generational shift going on, and it’s changing how businesses approach their sales and marketing strategies. Radical differences between these generations in terms ...
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Topics: Digital Marketing, Account Based Marketing

May 01, 2017

Account-Based Marketing - What you need to know pt. 2

Posted by Jason Drecchio
Continued from part 1 Your message should provide some sort of value, so your audience finds it useful. Make them want to read your message by offering something truly ...
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Topics: Digital Marketing, Beginner Tips, Account Based Marketing