Ironmark Blog | Account Based Marketing (2)

Adapt to the Generational Shift: Sales & Marketing Alignment

Posted by Lynne Kingsley

There’s a generational shift going on, and it’s changing how businesses approach their sales and marketing strategies. Radical differences between these generations in terms ...

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Topics: Digital Marketing, Account Based Marketing

Account-Based Marketing - What you need to know pt. 2

Posted by Matt Marzullo

Continued from part 1 Your message should provide some sort of value, so your audience finds it useful. Make them want to read your message by offering something truly ...

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Topics: Digital Marketing, Beginner Tips, Account Based Marketing

Account-Based Marketing - What you need to know pt.1

Posted by Matt Marzullo

Account-Based Marketing is a marketing strategy that focuses on specific accounts instead of a big, broad market:...

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Topics: Digital Marketing, Beginner Tips, Account Based Marketing