Ironmark Blog

Apr 16, 2019

Initiate Eco-Friendly Office Practices this Earth Day

Posted by Blake Leppert
Did you know that 70 percent of landfill waste a business produces can be recycled? Or that a single recycled plastic bottle saves enough energy to run a 100-watt bulb for 4 ...
Read Article

Topics: Quick Tips, Feel Good Causes

Apr 11, 2019

Do I Know You? Using Personalization Without Being Creepy

Posted by Chris McCready
You’re out to lunch with some friends when you run into an acquaintance. You start to introduce this person to your friends, only to realize you don’t remember the guy’s ...
Read Article

Topics: Digital Marketing

Apr 09, 2019

Are You Collecting the Right Data From Your Website Visitors?

Posted by Ashley Freeman
Remember that line from Field of Dreams: “If you build it, they will come?”...
Read Article

Topics: Web Design, Digital Marketing

Apr 03, 2019

How to Choose a Designer Whose Style Matches Yours

Posted by Chris McCready
Picture this: You are about to get married, and you hire a designer to make a dress or tux for the special day. You’re a pretty traditional guy or gal, so you’re surprised ...
Read Article

Topics: Design, Creative

Mar 28, 2019

Keeping Your Multiple Locations’ Branded Marketing Materials Consistent

Posted by Lynne Kingsley
Imagine using a different name everywhere you go. The people at the post office think you’re Joe, while the bank staff thinks your name is Pete. When you go to your favorite ...
Read Article

Topics: eCommerce

Mar 26, 2019

Write Like a Creative: Copywriting for Beginners

Posted by Rachael Sanders
On the surface, copywriting sure looks easy. Coming up with a jingle like “Plop plop, fizz fizz, oh what a relief it is,” can’t be that difficult, right?...
Read Article

Topics: Digital Marketing