Ironmark Blog

Initiate Eco-Friendly Office Practices this Earth Day

Posted by Blake Leppert

Did you know that 70 percent of landfill waste a business produces can be recycled? Or that a single recycled plastic bottle saves enough energy to run a 100-watt bulb for 4 ...

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Topics: Quick Tips, Feel Good Causes

Do I Know You? Using Personalization Without Being Creepy

Posted by Chris McCready

You’re out to lunch with some friends when you run into an acquaintance. You start to introduce this person to your friends, only to realize you don’t remember the guy’s ...

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Topics: Digital Marketing

Are You Collecting the Right Data From Your Website Visitors?

Posted by Ashley Freeman

Remember that line from Field of Dreams: “If you build it, they will come?”...

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Topics: Web Design, Digital Marketing

How to Choose a Designer Whose Style Matches Yours

Posted by Chris McCready

Picture this: You are about to get married, and you hire a designer to make a dress or tux for the special day. You’re a pretty traditional guy or gal, so you’re surprised ...

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Topics: Design, Creative

Keeping Your Multiple Locations’ Branded Marketing Materials Consistent

Posted by Lynne Kingsley

Imagine using a different name everywhere you go. The people at the post office think you’re Joe, while the bank staff thinks your name is Pete. When you go to your favorite ...

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Topics: eCommerce

Write Like a Creative: Copywriting for Beginners

Posted by Rachael Sanders

On the surface, copywriting sure looks easy. Coming up with a jingle like “Plop plop, fizz fizz, oh what a relief it is,” can’t be that difficult, right?...

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Topics: Digital Marketing