Ironmark Blog (34)

Coated vs. Uncoated Paper: When to Use (or Not Use) Each

Posted by Scott Kravitz

Are you working on a brochure, pamphlet or other print piece but have no clue about the right paper selection? If you’re trying to decide between coated and uncoated paper, ...

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Topics: Print Marketing, Quick Tips

Pre-Press Checklist for Graphic Designers

Posted by Garner Leidy

Your team has approved the design for your project, and now it's time to send it to the printer and you’re asking yourself: how do you make a print-ready file?...

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Topics: Print Marketing, Creative, Printing Specialist

14 Direct Mail Ideas Your Boss Will Love

Posted by Chris McCready

Reaching target audiences is crucial for marketers, and to effectively do so, many marketing strategists are utilizing direct mail. Contrary to what some believe, direct mail ...

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Topics: Direct Mail, Print Marketing, Quick Tips

Five Ways Online Ordering Portals Increase Profitability

Posted by Lynne Kingsley

Online ordering portals have a lot of names—digital storefronts, asset management solutions, brand central, web-to-print — but no matter what you call them, business ...

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Topics: Quick Tips, Web-to-Print

Can We Chat? Why Conversational Marketing Is Good For Business

Posted by Chris McCready

Imagine a customer has a question about your products or services and heads over to your website. A chat window pops up, and once they put in their information, they can type ...

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Topics: Quick Tips, Digital Marketing, Social Media Marketing

Apple iOS 15: How Email Marketing Will Change

Posted by Heather Pruitt

Many marketers feared the worst when news of Apple’s iOS 15 updates began circulating. Would it mean the end of email marketing as we know it? As it turns out, that’s not the ...

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Topics: Digital Marketing, Inbound Marketing