Ironmark Blog (83)

Account-Based Marketing - What you need to know pt.1

Posted by Matt Marzullo

Account-Based Marketing is a marketing strategy that focuses on specific accounts instead of a big, broad market:...

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Topics: Digital Marketing, Beginner Tips, Account Based Marketing

How to Slash Direct Mail Costs without Sacrificing Quality

Posted by Lynne Kingsley

Direct mail costs come in all shapes and sizes – as do the mailers themselves....

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Topics: Direct Mail, Print Marketing

6 Must-Have Elements of a Great Website design

Posted by Lynne Kingsley

Website design trends come and go, but truly great websites have certain core elements in common. Whether you’re a small business or a large company here are some must-haves ...

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Topics: Web Development, Web Design, Digital Marketing

A Simple HTML guide: DIY Basics

Posted by Kate Harris

An HTML webpage is simply a text file with code explaining how the contents should be rendered by a web browser. Different browsers may display HTML code slightly differently ...

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Topics: Web Development, Web Design, Digital Marketing

What is die cutting? (And why it’s insanely cool)

Posted by Kate Harris

Nowadays, businesses have come up with unique and clever ways to effectively advertise, market, create a brand, and build a large following, but none are as personable and ...

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Topics: Print Marketing

The ROI Guide: Exhibiting at Trade Shows

Posted by Lynne Kingsley

The ROI benefits of exhibiting at trade shows are not always obvious. Though trillions of business deals are struck on the expo hall each year, the costs of exhibiting – with ...

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Topics: Event Management, Trade Shows, ROI