Ironmark Blog (82)

5 Insights Established Businesses Should Learn from Start-Ups

Posted by Kate Harris

The term “skin in the game” was coined by Warren Buffet, coined to refer to high-ranking insiders investing in the companies they run....

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Topics: Digital Marketing, Beginner Tips

The Ultimate Inbound Marketing Terminology Guide

Posted by Lynne Kingsley

What’s a KPI on the ROI for PPC and determining LTV?...

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Topics: Digital Marketing, Beginner Tips, Inbound Marketing

6-Metrics your Boss Actually Cares About

Posted by Kate Harris

Metric reporting is most times regarded as the most important task that is executed by the marketing department. Often, marketers are consumed by so many metrics, it’s hard ...

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Topics: Digital Marketing, Beginner Tips

Account-Based Marketing - What you need to know pt. 2

Posted by Matt Marzullo

Continued from part 1 Your message should provide some sort of value, so your audience finds it useful. Make them want to read your message by offering something truly ...

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Topics: Digital Marketing, Beginner Tips, Account Based Marketing

Top 5 Promotional Items to Spark Your Spring Campaign

Posted by Kate Harris

Seasonal Promotional Ideas! Using things that are top-of-mind, in terms of what your consumer is interested in, are the best way to build trust and grow consumer engagement. ...

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Topics: Branding, Promotional Products

Account-Based Marketing - What you need to know pt.1

Posted by Matt Marzullo

Account-Based Marketing is a marketing strategy that focuses on specific accounts instead of a big, broad market:...

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Topics: Digital Marketing, Beginner Tips, Account Based Marketing