What’s a KPI on the ROI for PPC and determining LTV?

In today’s world we live for acronyms and ways to shorten our speech. 140 characters or less is often the thought - thanks Twitter! But,with everyone using words differently and interchangeably, how do you know you're applying the right context to the terms being used?

Here’s a test: what do SEO, CTA and PPC all have in common? If it took you a while to understand how those terms work together, no worries, you're in a safe space. Those terms are important to tracking your brand visibility and progression in the digital realm. What about BOFU and MOFU? How do your SEO and PPC efforts help identify your consumer place in the sales funnel? All these terms seem to be thrown around lately; if you don’t keep yourself abreast or cognizant of what it all means you can easily get lost.

DOWNLOAD: The Ultimate Inbound Marketing Terminology Guide

Here at Ironmark, we like to prepare our fellow marketers for success, so we’ve created The Ultimate Inbound Terminology Guide. In this guide, you'll find the language needed to not just look like an expert, but to sound like one, too!

This guide includes popular terms like:

  1. Social Proof
  2. On- Page Optimization
  3. KPI
  4. CTR
  5. CAN-SPAM and more

Download the Ultimate Inbound Marketing Terminology Guide today and start winning!

Need deeper insight or help telling your marketing department’s success story? We're here to assist! Contact us to schedule a free 30-minute marketing assessment.

Written by Lynne Kingsley

Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark’s digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley’s strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.
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