Ironmark Blog (24)

How to Calculate Book Spine Width

Posted by Garner Leidy

Even though we’re not supposed to judge a book by its cover, we do it all the time. Covers are our first impressions, and they give us a peek into the world we’re about to ...

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Topics: Design, Print Marketing, Print Finishing, Print Techniques

Instagram Vs. TikTok: Embracing the New Age of Social Media

Posted by Chanel Bostic

Social media has been changing the way people think and act for close to two decades now. In recent years, Instagram and TikTok have transformed the space from status updates ...

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Topics: Digital Marketing, Social Media Marketing

Unique Business Card Design Ideas

Posted by Chris McCready

(Updated for 2022) Unique Business Card Design Ideas In today's digital-first economy, paying attention to your business card design may seem unnecessary, but your card may ...

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Topics: Design, Print Marketing, Promotional Products

Supply Chain Issues And Corporate Gift Giving

Posted by Lynne Kingsley

(Updated for 2022)...

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Topics: Supply Chain, Corporate Gift Giving

Aqueous Coating Versus UV Coating: Which Works Best?

Posted by Scott Kravitz

To coat or not to coat? That is the first question you might ask when preparing to print a brochure, invitation, catalog, postcard, menu, poster, or other printed piece. Not ...

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Topics: Print Finishing, Print Techniques

How Should You Follow Up on a Direct Mail Campaign?

Posted by Scott Kravitz

Think direct mail doesn’t work? Think again. Direct mail campaigns can be highly effective—if you know how to conduct them correctly. You wouldn’t run a TV commercial or ...

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Topics: Direct Mail, Digital Marketing