Ironmark Blog

May 18, 2022

How to Design for Accessibility: 13 Tips & Tricks to Use

Posted by Steve Norwood
Good design is created to be inclusive of all people’s abilities, and communicates ideas as clearly, helpfully, and as effectively as possible. When it comes to the concept ...
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Topics: Design, Print Marketing, Quick Tips, Creative

Apr 19, 2022

CMYK vs RGB | What's the Difference & When to Use Them

Posted by Lynne Kingsley
Which color model works best? In a nutshell, CMYK works best for printed materials such as flyers, brochures and signage. It stands for Cyan, Magenta, Yellow and Black, which ...
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Topics: Design, Print Marketing, Color Theory

Apr 06, 2022

How to Write a Creative Brief

Posted by Steve Norwood
The best way to help your designer start a creative project is to give them a clear understanding of the purpose of the project, background, intended audience and ...
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Topics: Design, Beginner Tips, Creative

Feb 22, 2022

Which Comes First: Design or Copy?

Posted by Lynne Kingsley
Design and copy are the two pillars that form all high-quality, consistent marketing, and as the proverbial yin and yang of the marketing world, you can’t have one without ...
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Topics: Design, Print Marketing, Digital Marketing, Creative

Jan 03, 2022

8 Ways To Update Your Brochure Design in 2022

Posted by Matthew Menter
A fresh new year is right around the corner, with all of the possibilities and opportunities that come with turning the page on 2021. It’s the perfect time to formulate your ...
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Topics: Design, Print Marketing, Creative

Sep 01, 2021

Color Theory in Branding and Marketing

Posted by Steve Norwood
If you haven’t implemented color psychology in your brand or marketing strategy, now is the time to get on board - you’re missing out on an incredible opportunity to elevate ...
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Topics: Design, Creative