Ironmark Blog

Steve Norwood

Recent Posts

Apr 27, 2022

Logo Redesign Versus Evolution: Which is Right For Your Business?

Posted by Steve Norwood
Logos are the visual representation of your brand. They’re a super concentrated, get-it-in-an-instant symbol for all of the thoughts and emotions conjured when people think ...
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Topics: Logo Redesign, Logo

Apr 06, 2022

How to Write a Creative Brief

Posted by Steve Norwood
The best way to help your designer start a creative project is to give them a clear understanding of the purpose of the project, background, intended audience and ...
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Topics: Design, Beginner Tips, Creative

Mar 18, 2020

What is a Brand Audit?

Posted by Steve Norwood
Brand Audit (a bit of soul-searching, anyone?) You know those brands that give you that punched-in-the-gut feeling? Or the ones that stop your endless scrolling because ...
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Topics: Design, Branding, Creative

Feb 06, 2018

What Your Graphic Designers Need to Hit the Mark

Posted by Steve Norwood
So, your last brochure came back from your graphic design team looking nothing like what you envisioned. Even worse, it's not going to have an impact on your customers. You ...
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Topics: Design