Ironmark Blog

Steve Norwood

Recent Posts

Nov 28, 2022

Best Fonts for Digital Media

Posted by Steve Norwood
It’s a big task - finding the right font for your website, social media graphics, email campaigns, and any other digital assets you create. When choosing the best fonts for ...
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Topics: Design, Quick Tips, Digital Marketing

May 18, 2022

How to Design for Accessibility: 13 Tips & Tricks to Use

Posted by Steve Norwood
Good design is created to be inclusive of all people’s abilities, and communicates ideas as clearly, helpfully, and as effectively as possible. When it comes to the concept ...
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Topics: Design, Print Marketing, Quick Tips, Creative

Apr 27, 2022

Logo Redesign Versus Evolution: Which is Right For Your Business?

Posted by Steve Norwood
Logos are the visual representation of your brand. They’re a super concentrated, get-it-in-an-instant symbol for all of the thoughts and emotions conjured when people think ...
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Topics: Logo Redesign, Logo

Apr 06, 2022

How to Write a Creative Brief

Posted by Steve Norwood
The best way to help your designer start a creative project is to give them a clear understanding of the purpose of the project, background, intended audience and ...
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Topics: Design, Beginner Tips, Creative

Sep 01, 2021

Color Theory in Branding and Marketing

Posted by Steve Norwood
If you haven’t implemented color psychology in your brand or marketing strategy, now is the time to get on board - you’re missing out on an incredible opportunity to elevate ...
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Topics: Design, Creative

Mar 18, 2020

What is a Brand Audit?

Posted by Steve Norwood
Brand Audit (a bit of soul-searching, anyone?) You know those brands that give you that punched-in-the-gut feeling? Or the ones that stop your endless scrolling because ...
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Topics: Design, Branding, Creative