Ironmark Blog

Steve Norwood

Recent Posts

Apr 06, 2022

How to Write a Creative Brief

Posted by Steve Norwood
The best way to help your designer start a creative project is to give them a clear understanding of the purpose of the project, background, intended audience and ...
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Topics: Design, Beginner Tips, Creative

Sep 01, 2021

Color Theory in Branding and Marketing

Posted by Steve Norwood
If you haven’t implemented color psychology in your brand or marketing strategy, now is the time to get on board - you’re missing out on an incredible opportunity to elevate ...
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Topics: Design, Creative

Mar 18, 2020

What is a Brand Audit?

Posted by Steve Norwood
Brand Audit (a bit of soul-searching, anyone?) You know those brands that give you that punched-in-the-gut feeling? Or the ones that stop your endless scrolling because ...
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Topics: Design, Branding, Creative

Feb 06, 2018

What Your Graphic Designers Need to Hit the Mark

Posted by Steve Norwood
So, your last brochure came back from your graphic design team looking nothing like what you envisioned. Even worse, it's not going to have an impact on your customers. You ...
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Topics: Design