Ironmark Blog | Digital Marketing (21)

What is the Facebook Pixel and Why do I Need it?

Posted by Lynne Kingsley

Why do I need the Facebook Pixel when I’m only boosting my posts? Even if you only dabble in Facebook ads and boosted posts, you need to understand the almighty Facebook ...

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Topics: Digital Marketing, Social Media Marketing

5 Starter Tips to Set Up a Retargeting Campaign

Posted by Lynne Kingsley

You know what’s easier than finding new customers? Getting people who are already interested in your business to become customers. And one of the best ways to do this is with ...

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Topics: Digital Marketing, Beginner Tips

6 Must-Use Tools to Master Google Analytics

Posted by Kate Harris

What makes a good website great? Your website’s success depends on you truly understanding where your best prospects are coming from and what they are interested in. Yet ...

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Topics: Web Development, Digital Marketing

5 Insights Established Businesses Should Learn from Start-Ups

Posted by Kate Harris

The term “skin in the game” was coined by Warren Buffet, coined to refer to high-ranking insiders investing in the companies they run....

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Topics: Digital Marketing, Beginner Tips

The Ultimate Inbound Marketing Terminology Guide

Posted by Lynne Kingsley

What’s a KPI on the ROI for PPC and determining LTV?...

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Topics: Digital Marketing, Beginner Tips, Inbound Marketing

6-Metrics your Boss Actually Cares About

Posted by Kate Harris

Metric reporting is most times regarded as the most important task that is executed by the marketing department. Often, marketers are consumed by so many metrics, it’s hard ...

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Topics: Digital Marketing, Beginner Tips