Ironmark Blog

May 01, 2017

Account-Based Marketing - What you need to know pt. 2

Posted by Matt Marzullo
Continued from part 1 Your message should provide some sort of value, so your audience finds it useful. Make them want to read your message by offering something truly ...
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Topics: Digital Marketing, Beginner Tips, Account Based Marketing

Apr 24, 2017

Account-Based Marketing - What you need to know pt.1

Posted by Matt Marzullo
Account-Based Marketing is a marketing strategy that focuses on specific accounts instead of a big, broad market:...
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Topics: Digital Marketing, Beginner Tips, Account Based Marketing

Apr 06, 2017

6 Must-Have Elements of a Great Website design

Posted by Lynne Kingsley
Website design trends come and go, but truly great websites have certain core elements in common. Whether you’re a small business or a large company here are some must-haves ...
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Topics: Web Development, Web Design, Digital Marketing

Mar 28, 2017

A Simple HTML guide: DIY Basics

Posted by Kate Harris
An HTML webpage is simply a text file with code explaining how the contents should be rendered by a web browser. Different browsers may display HTML code slightly differently ...
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Topics: Web Development, Web Design, Digital Marketing

Mar 08, 2017

5 Questions for Evaluating Website Development Vendors

Posted by Lynne Kingsley
A mediocre website is just not good enough. Your website should drive growth with strong visuals, a convincing message, and clear calls-to-action. An exceptional website ...
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Topics: Design, Web Development, Web Design, Digital Marketing

Feb 03, 2017

Which Boosts My Site Rank: SEO Rich vs. Unique Content?

Posted by Kate Harris
Search engine algorithms (SEO) frequently change. Just when you think you’ve nailed it, Google updates the algorithm that can totally change previously set SEO plans. With ...
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Topics: Digital Marketing